Archive for the ‘TV Advertising’ Category

September 30th, 2007 at 9:56 am

30 Second Ad Cost for Broadcast Primetime Shows

  American Idol ruling the roost by a significant margin with a $700,000 price tag for 30 seconds doesn't surprise me.  It's good to be


September 22nd, 2007 at 11:40 am

Top 5 Most Recalled Advertising Spots

Top 5 most recalled new television ads July 30-Aug 26 Rank Brand Index 1 Valtrex 232 2 Apple iPhone 219 3 Visa


September 8th, 2007 at 9:39 pm

Ad Spending By TV Segment

Network TV advertising still takes the highest share of TV advertising, but not an overwhelming share. (click on images for full-sized versions)


September 6th, 2007 at 10:04 am

The Magic of the "Demo"?

We'll be reporting many ratings breakdowns for the 18-49 age group, the so-called "demo" that advertisers covet. (Although sometimes the "demo" is

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