March 28th, 2011 at 6:32 am
CBS: Dear Advertisers, Our Viewers May Be Old, But They're Much More Than That. Please Pay Us For Them.
CBS steps up lobbying.
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March 17th, 2011 at 8:25 am
Network TV Ad Spending Grows 5.3%; Cable TV Ad Spending Up 9.8% In 2010
via press release: KANTAR MEDIA REPORTS U.S. ADVERTISING EXPENDITURES INCREASED 6.5 PERCENT IN 2010
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March 9th, 2011 at 7:24 pm
When TV Networks Care But Advertisers Don't: Older Viewers
Networks wish advertisers would pay for older viewers.
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March 2nd, 2011 at 9:44 am
When Will You Know If Your Favorite Show Is Canceled or Renewed?
Here are the dates.
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February 24th, 2011 at 11:22 am
Ad Age: NBC Fishing for $3.5 Million for Super Bowl Ads
NBC is reportedly putting feelers out for record sums for 30 second commercial spots during Super Bowl XLVI. AdAge reports NBC is
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February 14th, 2011 at 8:37 am
ADVERTISING CHAMPS! Volkswagen, Chrysler, E*Trade & Other Super Bowl Advertisers Score Big in Social Media
via press release: ADVERTISING CHAMPS! Volkswagen, Chrysler, E*Trade & Other Super Bowl Advertisers Score Big in Social Media
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February 10th, 2011 at 1:44 pm
ABC Sells Out Oscars, Perhaps at Near Record Rates of $1.7 Million Per 30 Second Spot
ABC looks to haul in more than $80 million for the telecast.
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February 9th, 2011 at 12:57 pm
