October 3rd, 2010 at 3:02 pm
2010 World Series Commercial Spots Said to Cost $450,000
Ad Age reports Fox has sold 90% of its inventory for the baseball playoffs. Thirty second spots for the NLCS are reported
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October 1st, 2010 at 10:21 am
Fox's 'Glee' Is Highest Rated Show Among Upscale Viewers
Show me the viewers who have the money.
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September 27th, 2010 at 2:37 pm
Nielsen Delays Combined TV & PC Measurements By A Few Months
PC and TV measurement effort is still moving ahead, the date just got bumped out a few months.
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September 17th, 2010 at 9:21 am
2011 Super Bowl XLV Ad Time 90% Sold At $3 Million / 30 Sec.
Reuters reports that compares with about 70% sold at this date a year ago by CBS for the 2010 Super Bowl.
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September 12th, 2010 at 10:59 am
TBS Asking for $125,000-$150,000 for a 30 Second Spot in ALCS
MediaWeek reports that according to media buyers TBS is asking for $80,000-$90,000 for a 30-second spot in the ALDS and NLDS (division
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September 9th, 2010 at 11:47 am
Advertising Revenue Up for MTV's 'Video Music Awards'
No surprise, but The Kanye West/Taylor Swift shenanigans last year were worth a lot to MTV's advertising sales for this year's Video
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September 4th, 2010 at 1:39 pm
Why We Focus on Adults 18-49: Do Total Viewers Matter? - Episode #75 Starring USA's Ted Linhart
We're well acquainted at this point with the fact that focusing on adults 18-49 annoys some people. It's not like we're doing
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August 22nd, 2010 at 10:42 pm
Time Warner CEO Jeffrey Bewkes: TV Everywhere Means Full Ad Loads Everywhere
Bewkes says no matter where you watch your TV, you're going to wind up with the same amount of advertising.
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