Archive for the ‘TV Advertising’ Category

gossip-girl

October 24th, 2010 at 3:02 pm

*Updated* CW: Online Viewers Don't Hate More Ads in Online Streams of Gossip Girl & The Vampire Diaries

According to the CW, 95% of viewers watched the online ads to completion despite increasing the number of ads.

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americanidol_logo

October 17th, 2010 at 4:00 pm

30 Second Spot Cost Survey: American Idol Tops Sunday Night Football; Glee Tops All Scripted

American Idol estimated to make $467,617 per 30 second spot for the Tuesday show.

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jabba bib fortuna

October 17th, 2010 at 9:30 am

Network Jedi Mind Tricks: Live+7 Ratings And Your Favorite Show

Will the Jedi Mind tricks work on you?

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fx

October 10th, 2010 at 10:45 am

FX On Pace for $936 Million in Ad Revenue; Added to Carriage Fees = Nearly $1.4 Billion in Revenue

Media Week reports that FX is on pace to make $936 million in advertising this year, up 10% over last year.  If

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cashmoney

October 9th, 2010 at 9:18 am

Dear Advertisers, Please Pay Us For Older Viewers. Love, The Networks

What the advertisers pay for is what's important.

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World-Series-2010-Logo

October 3rd, 2010 at 3:02 pm

2010 World Series Commercial Spots Said to Cost $450,000

Ad Age reports Fox has sold 90% of its inventory for the baseball playoffs.  Thirty second spots for the NLCS are reported

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glee1

October 1st, 2010 at 10:21 am

Fox's 'Glee' Is Highest Rated Show Among Upscale Viewers

Show me the viewers who have the money.

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September 27th, 2010 at 2:37 pm

Nielsen Delays Combined TV & PC Measurements By A Few Months

PC and TV measurement effort is still moving ahead, the date just got bumped out a few months.

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