August 15th, 2010 at 6:56 pm
Cable Viewers Watch Fewer Commercials Than Broadcast Viewers
In an article about the "meat and potatoes" success of TNT's Rizzoli & Isles, Advertising Age writes that "cable shows tend not
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August 12th, 2010 at 2:04 pm
Lower Ratings = Less Advertising Revenue for Hallmark Channel
Last week I cringed at some reports that might have led people to believe the average age of a channel's viewers mattered
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August 5th, 2010 at 9:31 am
Advertisers Lining Up For 'Jersey Shore' But Advertising Recovery is Faster For Older-Skewing Nets? Yes, But...
Advertisers are chomping at the bit to advertise on Jersey Shore, but the advertising recovery is happening faster at older-skewing networks.
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July 25th, 2010 at 3:52 pm
Everybody Loves "The Man Your Man Could Smell Like," But How Much Body Wash Did He Sell?
I haven't met anyone who hates everybody's favorite body wash spokesman (and soon-to-be-Chuck guest star) Isaiah Mustafa. But Ad Age asks a
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July 18th, 2010 at 7:02 pm
Nielsen Looking To Convince Advertisers People Over 50 Matter Or Just Looking To Please Its Biggest Customers?
Nielsen pours some gasoline on the fire that people over age 50 should matter more to advertisers.
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July 7th, 2010 at 7:29 am
Set Top Box TV Audience Measurement Heats Up; Unlikely To Change Which Shows Get Canceled
Two pieces of set top box audience measurement news in one day. Coincidence?
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June 18th, 2010 at 10:27 am
Crazy Numbers: $500,000 - $1 Million Wanted For Ads In Final Oprah Winfrey Show
Numbers ranging from $500,000 up to $1 million are being bandied about on the advertising grapevine for spots on the final broadcast.
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June 8th, 2010 at 10:16 pm
Fox Tops 30 Second Ad Cost At $200,008; NBC Lags At $74,000 In Q1 2010
The average cost of a 30 second broadcast television ad in the first quarter of 2010 was $104,051, down 10% from the
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