Archive for the ‘TV Advertising’ Category

September 27th, 2010 at 2:37 pm

Nielsen Delays Combined TV & PC Measurements By A Few Months

PC and TV measurement effort is still moving ahead, the date just got bumped out a few months.

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September 17th, 2010 at 9:21 am

2011 Super Bowl XLV Ad Time 90% Sold At $3 Million / 30 Sec.

Reuters reports that compares with about 70% sold at this date a year ago by CBS for the 2010 Super Bowl.

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September 12th, 2010 at 10:59 am

TBS Asking for $125,000-$150,000 for a 30 Second Spot in ALCS

MediaWeek reports  that according to media buyers TBS is asking for $80,000-$90,000 for a 30-second spot in the ALDS and NLDS (division

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September 9th, 2010 at 11:47 am

Advertising Revenue Up for MTV's 'Video Music Awards'

No surprise, but The Kanye West/Taylor Swift shenanigans  last year were worth a lot to MTV's advertising sales for this year's Video

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September 4th, 2010 at 1:39 pm

Why We Focus on Adults 18-49: Do Total Viewers Matter? - Episode #75 Starring USA's Ted Linhart

We're well acquainted at this point with the fact that focusing on adults 18-49 annoys some people.  It's not like we're doing

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August 22nd, 2010 at 10:42 pm

Time Warner CEO Jeffrey Bewkes: TV Everywhere Means Full Ad Loads Everywhere

Bewkes says no matter where you watch your TV, you're going to wind up with the same amount of advertising.

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August 15th, 2010 at 6:56 pm

Cable Viewers Watch Fewer Commercials Than Broadcast Viewers

In an article about the "meat and potatoes" success of TNT's  Rizzoli & Isles, Advertising Age writes that "cable shows tend not

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August 12th, 2010 at 2:04 pm

Lower Ratings = Less Advertising Revenue for Hallmark Channel

Last week I cringed at some reports that might have led people to believe the average age of a channel's viewers mattered

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