June 8th, 2010 at 10:16 pm
Fox Tops 30 Second Ad Cost At $200,008; NBC Lags At $74,000 In Q1 2010
The average cost of a 30 second broadcast television ad in the first quarter of 2010 was $104,051, down 10% from the
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June 7th, 2010 at 4:13 pm
Ad Time 80% Sold For Fox's 2011 Super Bowl XLV
Fox has sold as much as 80% of its ad inventory for the Super Bowl [...]
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June 4th, 2010 at 9:19 am
Rumors And Unaudited Boasting: The TV Advertising Upfront "News"
Take the "news" from the television upfront advertising market with a truck load of salt.
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June 3rd, 2010 at 3:38 pm
TBS Offers Conan O'Brien Ad Rates 20% Above His Tonight Show, Is He Worth It?
Is Conan O'Brien worth more to advertisers on cable than he was on broadcast?
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May 20th, 2010 at 9:45 am
Broadcast TV Ad Rate Increases Likely To Just Balance Audience Losses
Based on one analyst's expectations, the ad rate increases most of the broadcast networks are likely to get for next season will
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April 21st, 2010 at 9:51 am
What Really Matters: Broadcast Primetime Commercial 18-49 Ratings Down 3%
In the commercial ratings that really matter, broadcast primetime is down 5% vs. last season in adults 18-49.
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April 12th, 2010 at 9:13 am
Movie Theaters, Elevators, Health Clubs Top "Fourth Screen" Ad Viewing
According to Nielsen's inaugural "Fourth Screen Network Audience Report" on location based media, movie theaters, elevators and health club based networks were
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April 8th, 2010 at 3:30 am
Total Viewers Don't Matter To Primetime Advertising Rates, Part $642,000
The New York Times' Bill Carter explains why total audience size isn't really a measure of success that is meaningful to a
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