Archive for the ‘TV Advertising’ Category

July 18th, 2010 at 7:02 pm

Nielsen Looking To Convince Advertisers People Over 50 Matter Or Just Looking To Please Its Biggest Customers?

Nielsen pours some gasoline on the fire that people over age 50 should matter more to advertisers.

[Read-More]

July 7th, 2010 at 7:29 am

Set Top Box TV Audience Measurement Heats Up; Unlikely To Change Which Shows Get Canceled

Two pieces of set top box audience measurement news in one day. Coincidence?

[Read-More]

June 18th, 2010 at 10:27 am

Crazy Numbers: $500,000 - $1 Million Wanted For Ads In Final Oprah Winfrey Show

Numbers ranging from $500,000 up to $1 million are being bandied about on the advertising grapevine for spots on the final broadcast.

[Read-More]

June 8th, 2010 at 10:16 pm

Fox Tops 30 Second Ad Cost At $200,008; NBC Lags At $74,000 In Q1 2010

The average cost of a 30 second broadcast television ad in the first quarter of 2010 was $104,051, down 10% from the

[Read-More]

June 7th, 2010 at 4:13 pm

Ad Time 80% Sold For Fox's 2011 Super Bowl XLV

Fox has sold as much as 80% of its ad inventory for the Super Bowl [...]

[Read-More]

June 4th, 2010 at 9:19 am

Rumors And Unaudited Boasting: The TV Advertising Upfront "News"

Take the "news" from the television upfront advertising market with a truck load of salt.

[Read-More]

June 3rd, 2010 at 3:38 pm

TBS Offers Conan O'Brien Ad Rates 20% Above His Tonight Show, Is He Worth It?

Is Conan O'Brien worth more to advertisers on cable than he was on broadcast?

[Read-More]

May 20th, 2010 at 9:45 am

Broadcast TV Ad Rate Increases Likely To Just Balance Audience Losses

Based on one analyst's expectations, the ad rate increases most of the broadcast networks are likely to get for next season will

[Read-More]
© 2014 Tribune Digital Ventures