Once again, this year’s NCAA March Madness basketball tournament landed on top in the cable ratings this past Friday, March 17. Spread out across multiple networks, it was TBS and TNT’s coverage of the games that led the night, from 0.9 all the way to 0.3 ratings in adults 18-49 throughout the night. TruTV scored a peak 0.4 for its NCAA coverage as well.

Meanwhile, a special episode of “Gold Rush” posted a 0.6 on the Discovery Channel, understandably lower than the 1.0 that the season finale grabbed the week before. On WE, “Mama June: From Not to Hot” managed to tick back up one-tenth from a 0.3 to a 0.4.

Keeping in line with the rest of their respective seasons also, both “Bring It!” and “Rap Game” held steady with 0.4s on Lifetime.

Top 25 original cable shows among adults 18-49 for Friday March 17, 2017

Show Net Time Total Viewers (000s) 18-49 rating
NCAA BASKETBALL TBS 6:54 PM 2,129 0.9
NCAA BASKETBALL TNT 9:19 PM 2,298 0.8
NCAA BASKETBALL TBS 7:06 PM 2,216 0.8
NCAA BASKETBALL TBS 4:29 PM 1,923 0.7
NCAA BASKETBALL TBS 9:47 PM 1,835 0.6
NCAA BASKETBALL TNT 6:41 PM 1,729 0.6
GOLD RUSH SPECIAL DISCOVERY 9:00 PM 2,186 0.6
NCAA BASKETBALL TNT 4:05 PM 1,560 0.5
NCAA BASKETBALL TRUTV 10:03 PM 1,509 0.5
NCAA BASKETBALL TBS 9:28 PM 1,389 0.5
NCAA BASKETBALL TNT 3:48 PM 1,247 0.4
BRING IT! LIFETIME 9:00 PM 1,097 0.4
RAP GAME LIFETIME 10:02 PM 1,056 0.4
NCAA BASKETBALL TNT 1:22 PM 1,130 0.4
NCAA BASKETBALL TNT 6:22 PM 1,143 0.4
MAMA JUNE FROM NOT TO HOT WETV 10:00 PM 1,117 0.4
LIVE PD: 24 LIVE PD A&E 9:00 PM 1,202 0.4
NCAA BASKETBALL TRUTV 3:02 PM 1,088 0.4
NCAA BASKETBALL TNT 8:58 PM 991 0.3
NCAA BASKETBALL TRUTV 12:18 AM 807 0.3
DINERS, DRIVE-INS, & DIVES FOOD 9:00 PM 1,221 0.3
NCAA POST-GAME TNT 11:30 PM 901 0.3
SHIMMER AND SHINE NICKELODEON 11:00 AM 1,176 0.3
NCAA BASKETBALL TRUTV 9:47 PM 973 0.3
MUTT & STUFF NICKELODEON 9:30 PM 1,036 0.3

 

Source: The Nielsen Company.

Posted by:Alex Welch

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