Final broadcast primetime live + same-day ratings for Friday, Feb. 9, 2018

The opening ceremony at the Winter Olympics adjusted up from its initial ratings Friday, pulling in strong numbers — though not quite as strong as those of the 2014 winter games.

NBC’s broadcast adjusted up 0.8 in adults 18-49 to a 6.5 rating, along with 27.84 million viewers. That’s off 24 percent among adults 18-49 and 12 percent overall from 2014; the ceremony did beat the total-viewer figure (26.7 million) for the 2016 Summer Olympics opening.

A rerun of FOX’s special “Who Shot Biggie and Tupac?” also adjusted up, rising a tenth of a point to 0.6.

Upward adjustments in adults 18-49 are in blue.

Time Show Adults 18-49 rating/share
Viewers (millions)
8 p.m. Winter Olympics Opening Ceremony (NBC) (8-11 p.m.) 6.5/27 27.84
Big Brother: Celebrity Edition (CBS) (8-10 p.m.) 1.0/4 4.34
Be My Valentine, Charlie Brown (ABC) – S 0.6/2 2.77
Who Shot Biggie and Tupac? (FOX) (8-10 p.m.) – R 0.6/2 1.80
Crazy Ex-Girlfriend (The CW) 0.2/1 0.60
9 p.m. Child Support (ABC) – F 0.4/2 2.24
Jane the Virgin (The CW) 0.3/1 0.80
10 p.m. 20/20 (ABC) 0.6/3 3.33
Bull (CBS) – R 0.4/2 3.23

 

Network averages:

NBC CBS ABC FOX CW
Adults 18-49 rating/share 6.5/27 0.8/3 0.5/2 0.6/2 0.3/1
Total Viewers (millions) 27.84 3.97 2.78 1.80 0.70

 

Definitions:

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Fast Affiliate Ratings: These first national ratings are available at approximately 11 a.m. ET the day after telecast. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. 
Share (of Audience): 
The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. 
Time Shifted Viewing:
 Program ratings for national sources are produced in three streams of data – Live, Live +Same-Day and Live +7 Day. Time-shifted figures account for incremental viewing that takes place with DVRs. Live+SD includes viewing during the same broadcast day as the original telecast, with a cut-off of 3 a.m. local time when meters transmit daily viewing to Nielsen for processing. Live +7 ratings include  viewing that takes place during the 7 days following a telecast.

Source: The Nielsen Company

Posted by:Rick Porter

Rick Porter has been covering TV since the days when networks sent screeners on VHS, one of which was a teaser for the first season of "American Idol." He's left-handed, makes a very solid grilled cheese and has been editor of TV by the Numbers since October 2015. He lives in Austin.

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