The MTV Video Music Awards fell in the ratings for the fourth consecutive year Sunday, hitting an all-time low in viewers.

Sunday’s show, which aired opposite the massive “Game of Thrones” season finale, drew a 1.4 rating among adults 18-49 and 2.66 million viewers, down 22 percent and 19 percent from last year’s 1.8 and 3.27 million viewers. The 2.66 million viewers is the smallest audience for the VMAs since Nielsen started measuring the show in 1994.

Adding in a simulcast on six other channels (VH1, BET, Spike, Comedy Central, TV Land and MTV2), the VMAs averaged a 2.6 and 5.36 million viewers, down from 3.9 (-33 percent) and 6.5 million viewers (-17.5 percent) on nine channels last year.

Elsewhere, “Rick & Morty” (1.4) was up 0.1 week to week. The huge “GoT” finale also helped “Ballers” improve — it rose 0.3 to 1.4. “Insecure” was steady at 0.7.

“Power” took the week off for Starz, and “Survivor’s Remorse” fell out of the top 25, coming in at 0.2.

T0p 25 original cable shows among adults 18-49 for Sunday, Aug. 27, 2017

Show Net Time Total Viewers (000s) 18-49 rating
GAME OF THRONES HBO 9:05 PM 12,072 5.7
RICK & MORTY ADULT SWIM 11:30 PM 2,472 1.4
BALLERS HBO 10:26 PM 2,852 1.4
2017 VIDEO MUSIC AWARDS MTV 8:00 PM 2,661 1.4
INSECURE HBO 10:57 PM 1,331 0.7
90 DAY FIANCE: HAPPILY EVER AFTER TLC 8:00 PM 2,116 0.7
VMA PRESHOW MTV 7:00 PM 1,145 0.6
90 DAY FIANCE: BEFORE 90 TLC 9:02 PM 1,742 0.6
LOVE & HIP HOP HOLLYWOOD VH1 7:00 PM 1,018 0.5
TIM & ERIC AWESOME SHOW, GREAT JOB ADULT SWIM 12:00 AM 858 0.4
SHAHS OF SUNSET BRAVO 8:00 PM 1,174 0.4
DREW PETERSON: AN AMERICAN MURDER MYSTERY ID 9:00 PM 1,438 0.4
2017 VIDEO MUSIC AWARDS VH1 8:00 PM 712 0.4
PREMIER LEAGUE: ARSENAL/LIVERPOOL NBCSN 10:54 AM 694 0.4
BEACHFRONT BARGAIN HUNT HGTV 8:00 PM 1,559 0.3
ISLAND HUNTERS HGTV 10:30 PM 1,521 0.3
CNN NEWSROOM CNN 8:00 PM 1,574 0.3
ISLAND HUNTERS HGTV 10:00 PM 1,572 0.3
BEACHFRONT BARGAIN HUNT HGTV 8:30 PM 1,717 0.3
WEATHER CENTER LIVE WEATHER CHANNEL 2:00 PM 1,545 0.3
CNN NEWSROOM CNN 7:00 PM 1,522 0.3
LIFE OF KYLIE E! 9:00 PM 666 0.3
CARIBBEAN LIFE HGTV 9:30 PM 1,798 0.3
FLEA MARKET FLIP HGTV 11:30 AM 1,347 0.3
CNN NEWSROOM CNN 5:00 PM 1,540 0.3

Source: The Nielsen Company.

Posted by:Rick Porter

Rick Porter has been covering TV since the days when networks sent screeners on VHS, one of which was a teaser for the first season of "American Idol." He's left-handed, makes a very solid grilled cheese and has been editor of TV by the Numbers since October 2015. He lives in Austin.

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