For the second straight year, Animal Planet’s Puppy Bowl posted improved ratings.

The 14th edition of the adorable Super Bowl counter-programming stunt drew 3.05 million viewers — up 24 percent vs. 2.47 million last year — and a 0.9 rating among adults 18-49, vs. 0.8 in 2017. The Puppy Bowl was the most-watched original show on cable Sunday.

Outside the top 25, Hallmark’s Kitten Bowl delivered 913,000 viewers, a 25 percent improvement on last year, and a 0.2 in adults 18-49, up from 0.1.

Top 25 original cable shows among adults 18-49 for Sunday, Feb. 4, 2018

Show Net Time Total viewers (000s) 18-49 rating
NFL PRIMETIME ESPN 10:39 PM 2,346 1.0
PUPPY BOWL ANIMAL PLANET 3:00 PM 3,046 0.9
SPORTSCENTER ESPN 11:46 PM 1,732 0.7
ROBOT CHICKEN ADULT SWIM 11:30 PM 1,167 0.6
NFL COUNTDOWN ESPN 10:00 AM 1,187 0.5
SPORTSCENTER ESPN 1:00 AM 1,016 0.4
NFL GAMEDAY PRIME NFL NETWORK 10:39 PM 1,144 0.4
HOT STREETS ADULT SWIM 12:00 AM 812 0.4
ZOO SPECIAL ANIMAL PLANET 5:10 PM 1,370 0.4
PUPPY BOWL PRE-GAME SHOW ANIMAL PLANET 2:00 PM 1,189 0.3
SUPERMANSION ADULT SWIM 1:00 AM 596 0.3
SPORTSCENTER ESPN 9:00 AM 674 0.3
PREMIER LEAGUE NBCSN 11:24 AM 692 0.3
SPORTSCENTER ESPN2 10:40 PM 680 0.3
NFL EN UNIVERSO: SUPER BOWL LII UNIVERSO 6:30 PM 543 0.3
NFL GAMEDAY MORNING NFL NETWORK 9:00 AM 709 0.2
WORST COOKS IN AMERICA FOOD 9:00 PM 968 0.2
SPORTSCENTER ESPN 8:00 AM 548 0.2
PBA BOWLING ESPN 2:00 PM 749 0.2
FOX & FRIENDS SUNDAY FOX NEWS 9:00 AM 2,082 0.2
GIADA ENTERTAINS FOOD 11:00 AM 811 0.2
PGA TOUR GOLF 1:00 PM 1,440 0.2
BAKERS VS. FAKERS FOOD 1:00 PM 764 0.2
SUNDAY MORNING FUTURES FOX NEWS 10:00 AM 1,841 0.2
GC PREGAME GOLF 2:45 PM 1,265 0.2

Source: The Nielsen Company.

Posted by:Rick Porter

Rick Porter has been covering TV since the days when networks sent screeners on VHS, one of which was a teaser for the first season of "American Idol." He's left-handed, makes a very solid grilled cheese and has been editor of TV by the Numbers since October 2015. He lives in Austin.

blog comments powered by Disqus