Final broadcast primetime live + same-day ratings for Sunday, Feb. 25, 2018

The closing ceremony of the Winter Olympics and the “AP Bio” episode that followed each had sizable adjustments from Sunday’s preliminary ratings to the finals.

After time zone adjustments, the Olympics adjusted up from 12.07 million viewers and a 2.4 rating among adults 18-49 to 14.78 million and 3.0. “AP Bio” adjusted up three tenths of a point in the 18-49 demo to 1.4 and gained more than a million viewers.

NBC’s “Olympic Gold” (1.3, -0.3) adjusted down. So did a “Brooklyn Nine-Nine” rerun on FOX (0.6, -0.4) after factoring out a NASCAR race that ran into primetime.

Upward adjustments in adults 18-49 are in blue; downward adjustments are in red.

Time Show Adults 18-49 rating/share
Viewers (millions)
7 p.m. Olympic Gold (NBC) 1.3/6 6.98
America’s Funniest Home Videos (ABC) – R 1.0/4 5.28
60 Minutes (CBS) 0.8/3 8.33
Brooklyn Nine-Nine (FOX) – R 0.6/2 2.12
7:30 p.m. Bob’s Burgers (FOX) – R 0.5/2 1.42
8 p.m. Winter Olympics Closing Ceremony (NBC) (8-10:31 p.m.) 3.0/11 14.78
Big Brother: Celebrity Edition (CBS) (8-10 p.m.) – F 1.4/5 5.21
The Bachelor: The Women Tell All (ABC) (8-10 p.m.) – S 1.1/4 4.26
The Simpsons (FOX) – R 0.7/3 1.74
8:30 p.m. Ghosted (FOX) – R 0.5/2 1.16
9 p.m. Family Guy (FOX) – R 0.5/2 1.27
9:30 p.m. LA to Vegas (FOX) – R 0.4/1 1.10
10 p.m. Shark Tank (ABC) 0.8/3 3.15
NCIS: Los Angeles (CBS) – R 0.4/2 3.46
10:30 p.m. AP Bio (NBC) 1.4/6 5.89

 

Network averages:

NBC CBS ABC FOX
Adults 18-49 rating/share 2.4/9 1.0/4 1.0/4 0.5/2
Total Viewers (millions) 11.72 5.55 4.24 1.47

 

Definitions:
Rating
: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Fast Affiliate Ratings: These first national ratings are available at approximately 11 a.m. ET the day after telecast. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. 
Share (of Audience): 
The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. 
Time Shifted Viewing:
 Program ratings for national sources are produced in three streams of data – Live, Live +Same-Day and Live +7 Day. Time-shifted figures account for incremental viewing that takes place with DVRs. Live+SD includes viewing during the same broadcast day as the original telecast, with a cut-off of 3 a.m. local time when meters transmit daily viewing to Nielsen for processing. Live +7 ratings include  viewing that takes place during the 7 days following a telecast.

Source: The Nielsen Company.

Posted by:Rick Porter

Rick Porter has been covering TV since the days when networks sent screeners on VHS, one of which was a teaser for the first season of "American Idol." He's left-handed, makes a very solid grilled cheese and has been editor of TV by the Numbers since October 2015. He lives in Austin.

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