Final broadcast primetime live + same-day ratings for Sunday, Oct. 30, 2016

There were no changes in the 18-49 ratings for any of Sunday’s scripted shows from the early numbers, which is bad news for several shows.

ABC’s “Once Upon a Time” (0.9), “Secrets and Lies” (0.6) and “Quantico” (0.6) all stayed at their series lows opposite the World Series and “Sunday Night Football.” So did “Madam Secretary” (0.8) and “Elementary” (0.6) on CBS.

Game 5 of the World Series finished with a 6.7, while “Sunday Night Football” is at 6.5. Both adjusted up 0.5 from the preliminary ratings.

Upward adjustments in adults 18-49 are in green; downward adjustments are in red.

Time Show Adults 18-49 Rating/Share Viewers (millions)
7 p.m. NFL overrun (FOX) (7-7:37 p.m.) 7.3/25 23.78
Football Night in America (NBC) (7:30-8:30 p.m.) 2.9/10 8.53
60 Minutes (CBS) 1.2/4 10.58
America’s Funniest Home Videos (ABC) 0.8/3 4.52
7:30 p.m. The OT (FOX) (7:37-8 p.m.) 4.5/16 14.08
8 p.m. World Series Game 5 (FOX) (8-11:44 p.m.) 6.7/19 23.64
NCIS: Los Angeles (CBS) 1.2/4 9.74
Once Upon a Time (ABC) 0.9/3 3.06
8:30 p.m. Sunday Night Football (NBC) (8:30-11:55 p.m.) 6.5/19 18.02
9 p.m. Madam Secretary (CBS) 0.8/2 7.91
Secrets and Lies (ABC) 0.6/2 2.67
10 p.m. Elementary (CBS) 0.6/2 4.80
Quantico (ABC) 0.6/2 2.43

 

Network averages:

FOX NBC CBS ABC
Adults 18-49 rating/share 6.6/19 5.6/16 1.0/4 0.8/3
Total Viewers (millions) 22.89 15.87 8.25 3.17

 

Definitions:
Rating
: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Fast Affiliate Ratings: These first national ratings are available at approximately 11 a.m. ET the day after telecast. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. 
Share (of Audience): 
The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. 
Time Shifted Viewing:
 Program ratings for national sources are produced in three streams of data – Live, Live +Same-Day and Live +7 Day. Time-shifted figures account for incremental viewing that takes place with DVRs. Live+SD includes viewing during the same broadcast day as the original telecast, with a cut-off of 3 a.m. local time when meters transmit daily viewing to Nielsen for processing. Live +7 ratings include  viewing that takes place during the 7 days following a telecast.

Source: The Nielsen Company.

Posted by:Rick Porter

Rick Porter has been covering TV since the days when networks sent screeners on VHS, one of which was a teaser for the first season of "American Idol." He's left-handed, makes a very solid grilled cheese and has been editor of TV by the Numbers since October 2015. He lives in Austin.

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