Final broadcast primetime live + same-day ratings for Sunday, Sept. 25, 2016

Per usual, football scrambled the ratings for Sunday, with multiple adjustments.

CBS’ “60 Minutes” (2.6) and the premiere of “NCIS: Los Angeles” (1.5) each adjusted up in adults 18-49 from their preliminary ratings. “NCIS: LA” improved on last year’s debut (which aired on a Monday) by 0.2. ABC’s “Once Upon a Time” premiere (1.3) adjusted up a tenth, although it’s still down half a point from last fall.

Most of FOX’s lineup, on the other hand, adjusted down as NFL overruns in a handful of markets caused a ripple effect. The premieres of “Bob’s Burgers” (1.2, -0.1), “The Simpsons” (1.4, -0.2) and “Family Guy” (1.3, -0.1) and the time-period debut of “Son of Zorn” (1.1, -0.1) all came in a little bit lower in the finals.

Upward adjustments in adults 18-49 are in green; downward adjustments are in red.

Time Show Adults 18-49 Rating/Share Viewers (millions)
7 p.m. NFL overrun (CBS) (7-7:51 p.m.) 5.3/18 17.70
Football Night in America (NBC) (7:35-8:22 p.m.) 3.1/10 8.76
Family Guy (FOX) – R 0.8/3 2.03
Once Upon a Time: Evil Reigns Once More (ABC) – S 0.6/3 2.86
7:30 p.m. 60 Minutes (CBS) (7:51-8:51 p.m.) 2.6/8 14.36
Bob’s Burgers (FOX) – P 1.1/4 2.60
8 p.m. The Simpsons (FOX) – P 1.4/5 3.36
Once Upon a TIme (ABC) – P 1.3/4 3.99
8:30 p.m. Sunday Night Football (NBC) (8:22-11:15 p.m.) 7.6/24 20.62
NCIS: Los Angeles (CBS) (8:51-10:51 p.m.) – P 1.5/5 10.34
Son of Zorn (FOX) 1.1/4 2.65
9 p.m. Family Guy (FOX) – P 1.3/4 2.80
Secrets and Lies (ABC) – P 1.0/3 4.06
9:30 p.m. The Last Man on Earth (FOX) – P 0.9/3 2.23
10 p.m. Quantico (ABC) – P 1.0/3 3.64
10:30 p.m. MacGyver (CBS) – R (10:51-11:51 p.m.) 1.0/4 5.36

 

Network averages:

NBC CBS FOX ABC
Adults 18-49 rating/share 6.6/21 2.3/8 1.1/4 1.0/3
Total Viewers (millions) 18.09 11.43 2.61 3.63

 

Definitions:
Rating
: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Fast Affiliate Ratings: These first national ratings are available at approximately 11 a.m. ET the day after telecast. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. 
Share (of Audience): 
The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. 
Time Shifted Viewing:
 Program ratings for national sources are produced in three streams of data – Live, Live +Same-Day and Live +7 Day. Time-shifted figures account for incremental viewing that takes place with DVRs. Live+SD includes viewing during the same broadcast day as the original telecast, with a cut-off of 3 a.m. local time when meters transmit daily viewing to Nielsen for processing. Live +7 ratings include  viewing that takes place during the 7 days following a telecast.

Source: The Nielsen Company.

Posted by:Rick Porter

Rick Porter has been covering TV since the days when networks sent screeners on VHS, one of which was a teaser for the first season of "American Idol." He's left-handed, makes a very solid grilled cheese and has been editor of TV by the Numbers since October 2015. He lives in Austin.

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