Broadcast primetime live + same-day ratings for Thursday, Nov. 24, 2016

Note: NBC’s live “Thursday Night Football” telecast will result in greater than usual adjustments for the network. 

The numbers for Thursday:

  Show Adults 18-49 Rating/Share Viewers (millions)
8 p.m. Football Night in America (NBC) 4.7/14 14.39
Rosewood (Fox) – R 2.2/7 6.69
The Big Bang Theory (CBS) – R 1.4/5 7.19
Wonderful World of Disney Magical Holiday Celebration (ABC) (8-10 p.m.) – S 1.0/4 4.98
Whose Line Is It Anyway? (The CW) – R 0.3/1 0.96
8:30 p.m. NFL Football (NBC) (8:30-11 p.m.) 6.1/18 18.61
The Great Indoors (CBS) 1.2/4 5.23
Whose Line Is It Anyway? (The CW) – R 0.3/1 1.07
9 p.m. Mom (CBS) 1.2/4 5.81
Pitch (FOX) – R 1.0/4 3.07
Whose Line Is It Anyway? (The CW) – R 0.3/1 0.97
9:30 p.m. Life in Pieces (CBS) 1.0/4 5.3
Whose Line Is It Anyway? (The CW) – R 0.3/1 0.93
10 p.m. Pure Genius (CBS) 0.8/3 4.74
Modern Family (ABC) – R 0.6/2 2.48
10:30 p.m. American Housewife (ABC) – R 0.5/2 1.9

 

Predictably, NBC’s Thanksgiving Day broadcasts of “Thursday Night Football” towered over the rest of the programs in the Thursday ratings this week with a 6.1 average rating in adults 18-49, pending updates. This marked a major, almost 4 point increase from its previous 2.7 debut on NBC last week.

A majority of the other networks stuck to traditional encore broadcasts of some of their more popular shows like “Rosewood” or “The Big Bang Theory” on Fox and CBS. Meanwhile, the debut of “The Wonderful World of Disney Magical Holiday Celebration” on ABC raked in a 1.0 throughout the night.

On CBS, “Pure Genius” fell one tenth of a point from a 0.9 to a 0.8, while “Life in Pieces” also fell four tenths from a 1.4 to a 1.0. Similar to last week, it seemed noticeably affected by NBC’s “TNF” coverage. Rounding out the rest of the network’s ratings in the night, both ‘Mom” and “The Great Indoors” dipped from last week’s 1.4s to a 1.2s.

Network averages:

NBC CBS ABC FOX CW
Adults 18-49 rating/share 2.6/10 1.5/5 1.5/5 0.7/3 0.6/2
Total Viewers (millions) 9.25 7.82 5.69 2.75 1.82

 

Late-night metered market ratings (adults 18-49, households):

11:35 p.m.

“The Tonight Show Starring Jimmy Fallon” (delayed by NFL overrun): 1.5, 2.9

“Jimmy Kimmel Live” – R: 0.4/2, 1.3/4

“The Late Show with Stephen Colbert” – R: 0.3/1, 1.6/4

12:35 a.m.

“Late Night with Seth Meyers” (delayed): 0.7, 1.5

“Nightline”: 0.3/2, 0.9/3

“The Late Late Show with James Corden” – R: 0.2/1, 0.9/3

Definitions:
Rating
: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Fast Affiliate Ratings: These first national ratings are available at approximately 11 a.m. ET the day after telecast. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. 
Share (of Audience): 
The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. 
Time Shifted Viewing:
 Program ratings for national sources are produced in three streams of data – Live, Live +Same-Day and Live +7 Day. Time-shifted figures account for incremental viewing that takes place with DVRs. Live+SD includes viewing during the same broadcast day as the original telecast, with a cut-off of 3 a.m. local time when meters transmit daily viewing to Nielsen for processing. Live +7 ratings include  viewing that takes place during the 7 days following a telecast.

Source: The Nielsen Company.

Posted by:Alex Welch

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