Final broadcast primetime live + same-day ratings for Tuesday, Oct. 4, 2016

Two shows had their adults 18-49 ratings improve a little from Tuesday’s preliminary numbers to the finals.

“NCIS” adjusted up a tenth of a point to a 1.9 in the demographic. That ties a series low set twice last season, but avoids a new low. The Season 3 premiere of “The Flash” on The CW also adjusted up a tenth to 1.3. That’s 0.1 behind last season’s premiere. New dramedy “No Tomorrow” held its initial 0.5.

The Big 4 networks’ coverage of the vice presidential debate is not included in the network averages for the night as ABC, CBS, FOX and NBC carried it commercial-free. The networks’ 18-49 ratings carried over from the early numbers, and updated viewer totals are below.

Upward adjustments in adults 18-49 are in green; downward adjustments are in red.

Time Show Adults 18-49 Rating/Share Viewers (millions)
8 p.m. The Voice (NBC) – clip show 2.0/8 7.93
NCIS (CBS) 1.9/7 14.44
Dancing With the Stars (ABC) 1.4/5 9.12
The Flash (The CW) – P 1.3/5 3.17
Brooklyn Nine-Nine (FOX) 1.0/4 2.40
8:30 p.m. New Girl (FOX) 1.0/4 2.03
9 p.m. Vice Presidential Debate (NBC) (9-10:36 p.m.) 1.9/6 7.21
Vice Presidential Debate (ABC) (9-10:36 p.m.) 1.2/4 6.15
Vice Presidential Debate (CBS) (9-10:36 p.m.) 1.1/4 6.46
Vice Presidential Debate (FOX) (9-10:36 p.m.) 0.7/3 2.21
No Tomorrow (The CW) – P 0.5/2 1.51
10:30 p.m. Debate Analysis (NBC) (10:36-11 p.m.) 1.4/5 5.11
Debate Analysis (ABC) (10:36-11 p.m.) 0.9/3 4.58
Debate Analysis (CBS) (10:36-11 p.m.) 0.9/3 4.83

 

Network averages:

NBC CBS ABC CW FOX
Adults 18-49 rating/share 1.8/6 1.6/5 1.3/4 0.9/3 1.0/4
Total Viewers (millions) 7.12 11.69 7.82 2.34 2.22

 

Definitions:
Rating
: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Fast Affiliate Ratings: These first national ratings are available at approximately 11 a.m. ET the day after telecast. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. 
Share (of Audience): 
The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. 
Time Shifted Viewing:
 Program ratings for national sources are produced in three streams of data – Live, Live +Same-Day and Live +7 Day. Time-shifted figures account for incremental viewing that takes place with DVRs. Live+SD includes viewing during the same broadcast day as the original telecast, with a cut-off of 3 a.m. local time when meters transmit daily viewing to Nielsen for processing. Live +7 ratings include  viewing that takes place during the 7 days following a telecast.

Source: The Nielsen Company.

Posted by:Rick Porter

Rick Porter has been covering TV since the days when networks sent screeners on VHS, one of which was a teaser for the first season of "American Idol." He's left-handed, makes a very solid grilled cheese and has been editor of TV by the Numbers since October 2015. He lives in Austin.

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