Masked Scheduler's Ratings Smackdown

Welcome to my first post for TVBTN.
Two things about last night's numbers:
This is the first post-Football Monday and historically this is where we see a bump in the ratings and that was the case last night.
Second, leadins still matter as "Timeless" had to stand on its own sans "The Voice".
At NBC I worked with the GE Nerds on developing an "Inherent Strength" model which attempted to evaluate the strength of a show independent of scheduling factors. The strongest show on the NBC schedule was "The Pretender." Just a little tidbit.
I watch a lot of television so I thought I would use this box to share with you what I watched last night and for you to share as well. TV is consumed in so many way now so here was last night's MASKED SCHEDULE:
- Kansas-Iowa State (ESPN live on big screen and IPad during dinner)
- "Monday Night Raw" (USA) on delay watched opening, Charlotte promo and main event...fast forwarded through the rest)
- On Delay: "Diners, Drive-Ins and Dives," last week's "Hell's Kitchen" and "Star" second episode. Re "Star" I'm on the fence but the Masked Wife "sees potential" and she's never wrong.
I'll get better at this, hopefully, but any questions you can email me at masked.scheduler@gmail.com

Broadcast primetime live + same-day ratings for Monday, Jan. 16, 2017

The numbers for Monday show improvements for ABC and CBS and a lower return for an NBC show:

Time Show Adults 18-49 Rating/Share Viewers (millions)
8 p.m. The Bachelor (ABC) (8-10 p.m.) 2.3/7 7.11
Kevin Can Wait (CBS) 1.7/6 8.64
The New Celebrity Apprentice (NBC) (8-10 p.m.) 1.2/4 4.30
Gotham (FOX) 1.2/4 3.69
Howie Mandel All-Star Comedy Gala (The CW) (8-10 p.m.) 0.4/1 1.42
8:30 p.m. Man with a Plan (CBS) 1.5/5 7.67
9 p.m. 2 Broke Girls (CBS) 1.5/5 6.46
Lucifer (FOX) 1.1/4 3.99
9:30 p.m. The Odd Couple (CBS) 1.1/4 5.65
10 p.m. Scorpion (CBS) 1.2/4 7.69
Big Fan (ABC) 1.0/3 3.18
Timeless (NBC) 0.9/3 3.46
10:30 p.m. Big Fan (ABC) 0.7/3 2.23

 

Monday brought ratings gains to a number of shows on the broadcast networks, but “Timeless” was not one of them. The NBC show returned from hiatus to a season-low 0.9 in adults 18-49, thanks in part to a smaller lead-in with “The New Celebrity Apprentice.” The latter was up a tick week to week with a 1.2.

ABC and CBS, however, had good nights. “The Bachelor” scored a season-high 2.3, up two tenths of a point from each of its first two episodes. CBS’ comedies were all up as well: “Kevin Can Wait” hit a six-episode high with 1.7, “Man with a Plan” (1.5) had its best outing since its premiere and “2 Broke Girls” (1.5) tied its second-highest mark of the season. “The Odd Couple” (1.1) rose a tenth. “Scorpion” was even with its last episode at 1.2.

FOX’s “Gotham” (1.2) returned from hiatus 0.2 ahead of its last episode. “Lucifer” was even with its last fall outing at 1.1.

Network averages:

ABC CBS FOX NBC CW
Adults 18-49 rating/share 1.9/6 1.4/5 1.2/4 1.1/4 0.4/1
Total Viewers (millions) 5.64 7.30 3.84 4.02 1.42

 

Late-night metered market ratings (adults 18-49, households):

11:35 p.m.

“The Tonight Show Starring Jimmy Fallon”: 0.7/4, 2.1/6

“The Late Show with Stephen Colbert”: 0.5/3, 2.3/6

“Jimmy Kimmel Live” – R: 0.4/2, 1.4/4

12:35 a.m.

“Late Night with Seth Meyers”: 0.3/2, 1.1/4

“The Late Late Show with James Corden” – R: 0.2/2, 1.1/4

“Nightline”: 0.2/2, 1.0/3

Definitions:
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Fast Affiliate Ratings: These first national ratings are available at approximately 11 a.m. ET the day after telecast. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. 
Share (of Audience): 
The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. 
Time Shifted Viewing:
 Program ratings for national sources are produced in three streams of data – Live, Live +Same-Day and Live +7 Day. Time-shifted figures account for incremental viewing that takes place with DVRs. Live+SD includes viewing during the same broadcast day as the original telecast, with a cut-off of 3 a.m. local time when meters transmit daily viewing to Nielsen for processing. Live +7 ratings include  viewing that takes place during the 7 days following a telecast.

Source: The Nielsen Company.

Posted by:Rick Porter

Rick Porter has been covering TV since the days when networks sent screeners on VHS, one of which was a teaser for the first season of "American Idol." He's left-handed, makes a very solid grilled cheese and has been editor of TV by the Numbers since October 2015. He lives in Austin.

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