Masked Scheduler's Ratings Smackdown

On Monday NBC announced its fall premiere dates and, like the other broadcast networks, they are pretty much adhering to a premiere week strategy. I was happy to see that.
For a few years, the nets (with the exception of CBS) were trying to convince themselves that the tradition of the four networks slugging it out within a week or two in mid- or late September was a form of mutually assured destruction. There was a lot of overthinking as to whether to get ahead or wait for a competitive show to launch before premiering your show.
We started to see early premieres, where a network would try to get a two- or three-week start in a time period. Some shows were held until November.
At FOX, we had the added issue of a break in mid-October for postseason baseball. This wreaked havoc with our fall premiere strategy and virtually assured every year that we would have a brutal fall. Fortunately, "American Idol" would come along in January, and we quickly forgot the agita of the fall launch.
"The O.C." was born out of this frustration. We developed it early with the intent of getting it on in August so that by the time the fall season arrived with the usual Baseball disruptions, "The O.C." would be established.
We greenlit another show and put it on the same cycle. It was called "Wonderfalls." I'm sure many of you have heard of it. Unfortunately, after committing, we were told it would not be ready for the fall launch and wound up getting shredded in season. It was a special show, and we will never know what would have happened had we been able to get that running start in August.
One year we tried a whole summer launch, which resulted in several misses, but we did get "The Simple Life" from that group.
Anyway, it's great to see the networks more open about their fall premiere dates. They used to wait until TCA in late July to announce. It will be fun to watch all these shows go head to head, and I'm sure there will be some gamesmanship taking place. That's part of the fun of scheduling. It's the WrestleMania of the TV season -- as it should be.
It will also make for some fun posts on my part.
Follow along on Twitter @maskedscheduler. Email is masked.scheduler@gmail.com.
***
I'm shutting down until July, so stay out of trouble. If something nutzoid happens in the world of television and I can get my iPad to behave, don't be surprised to see a post. I can't help myself.

Broadcast primetime live + same-day ratings for Monday, June 19, 2017

The numbers for Monday:

Time Show Adults 18-49 Rating/Share Viewers (millions)
8 p.m. The Bachelorette (ABC) (8-10 p.m.) 1.6/6 5.86
American Ninja Warrior (NBC) (8-10 p.m.) 1.5/6 5.8
So You Think You Can Dance (FOX) 0.9/4 3.34
Kevin Can Wait (CBS) – R 0.7/3 4.33
Supergirl (The CW) – R 0.3/1 1.15
8:30 p.m. Man with a Plan (CBS) – R 0.7/3 3.89
9 p.m. Mom (CBS) – R 0.7/3 4.21
Superhuman (FOX) 0.7/3 2.49
Whose Line Is It Anyway? (The CW) 0.3/1 0.98
9:30 p.m. Life in Pieces (CBS) – R 0.6/3 3.64
Whose Line Is It Anyway? (The CW) – R 0.3/1 1.05
10 p.m. Spartan: Ultimate Team Challenge (NBC) 1.2/5 4.49
Scorpion (CBS) – R 0.5/2 3.85
Still Star-Crossed (ABC) 0.4/2 1.87

 

NBC led Monday night’s broadcast ratings across the board thanks to improved numbers for “American Ninja Warrior” and “Spartan: Ultimate Team Challenge.”

“Ninja Warrior” (1.5 rating among adults 18-49) improved by a tenth of a point on its premiere last week, and “Spartan” (1.2) was up three tenths. Not airing opposite the NBA Finals helped.

“The Bachelorette” returned to ABC after a week off with a 1.6. That was enough to lead the night in the 18-49 demographic, but it was off a little from the 1.7 for its last episode. “Still Star-Crossed” (0.4) was also down a tenth.

“So You Think You Can Dance” (0.9) and “Superhuman” (0.7) both matched last week’s premiere ratings on FOX. “Whose Line Is It Anyway?” on The CW was also steady at 0.3.

Network averages:

NBC ABC FOX CBS CW
Adults 18-49 rating/share 1.4/6 1.2/5 0.8/3 0.6/3 0.3/1
Total Viewers (millions) 5.36 4.53 2.91 3.96 1.08

 

Late-night metered market ratings (adults 18-49, households):

11:35 p.m.

“The Tonight Show Starring Jimmy Fallon”: 0.6/4, 1.8/5

“Jimmy Kimmel Live”: 0.5/3, 1.4/4

“The Late Show with Stephen Colbert”: 0.4/2, 2.2/6

12:35 a.m.

“Late Night with Seth Meyers”: 0.4/3, 1.0/4

“Nightline”: 0.3/2, 0.9/3

“The Late Late Show with James Corden”: 0.2/2, 1.0/4

Definitions:
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Fast Affiliate Ratings: These first national ratings are available at approximately 11 a.m. ET the day after telecast. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. 
Share (of Audience): 
The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. 
Time Shifted Viewing:
 Program ratings for national sources are produced in three streams of data – Live, Live +Same-Day and Live +7 Day. Time-shifted figures account for incremental viewing that takes place with DVRs. Live+SD includes viewing during the same broadcast day as the original telecast, with a cut-off of 3 a.m. local time when meters transmit daily viewing to Nielsen for processing. Live +7 ratings include  viewing that takes place during the 7 days following a telecast.

Source: The Nielsen Company.

Posted by:Rick Porter

Rick Porter has been covering TV since the days when networks sent screeners on VHS, one of which was a teaser for the first season of "American Idol." He's left-handed, makes a very solid grilled cheese and has been editor of TV by the Numbers since October 2015. He lives in Austin.

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