Masked Scheduler's Ratings Smackdown

FOX has a combo that works on Monday night. They need to figure out how to grow it and own a piece of it.
Interesting to see if NBC considers cutting "The Voice" to once a year, or do they just ride it into the ground?
***
Leading up to the scheduling meetings I'm often asked who are the people or departments that a scheduler (at least me) relies on when deciding on setting the schedule.
For me it was important to collect as much information from the from the groups peripheral to the programming executives, so by the time the testing and the politicking started I had a pretty good idea of what our needs were and how to achieve our goals.
The most important group for me was sales, since they had to go out there and monetize the schedule. I always believed that the best schedule was the best sales schedule. I would have an open line of communication with our sales executives so by the time they came out to the west coast for the meetings, we were on the same page.
At NBC, the night before the scheduling meetings would begin, I would go out to dinner with our two top sales execs, Larry Hoffner and Mike Mandelker. I would go over the schedule with them. At the start of the first meeting I would invite them to go up to the board and put up "their" schedule.
Sales would always opt for the "safest" schedule, which meant as many returning shows as possible and shows that were as inoffensive as possible. That's why is was important to build up trust with sales -- sometimes we would want to go out there a bit with a show, and we needed them to trust us.
After the upfront presentation the first people I would try to find were the sales execs to get their sense of how the schedule was received. If they were happy, I was happy.
Tomorrow I'll talk about the other constituents of a scheduler.
***
Yesterday's sked:
- "Catastrophe" (Amazon) I watched all six episodes. I strongly recommend this, but I have to say that like many shows, the longer it's on the darker it gets, and this was the darkest of the three cycles.
- "Monday Night Raw" (USA, combination L+SD and live)
- "Better Call Saul" (AMC, L+SD) Gus Fring on "Undercover Boss" would be a home run.
- "Designated Survivor" (ABC, L+5)
- "Riverdale" (CW, L+4) Will someone please tell me why I keep watching this show? ... and Molly Ringwald oy.
On Twitter it’s @maskedscheduler, and e-mail try masked.scheduler@gmail.com.

Broadcast primetime live + same-day ratings for Monday, May 1, 2017

The numbers for Monday include lower numbers for several shows:

Time Show Adults 18-49 Rating/Share Viewers (millions)
8 p.m. The Voice (NBC) (8-10 p.m.) 1.7/6 8.84
Dancing With the Stars (ABC) (8-10 p.m.) 1.6/6 10.12
Kevin Can Wait (CBS) 1.2/5 6.22
Gotham (FOX) 1.0/4 2.92
Supergirl (The CW) 0.5/2 1.73
8:30 p.m. Man with a Plan (CBS) 0.9/4 5.30
9 p.m. Lucifer (FOX) 1.0/4 3.43
Superior Donuts (CBS) 0.9/4 5.17
Jane the Virgin (The CW) 0.2/1 0.81
9:30 p.m. The Great Indoors (CBS) 0.8/3 4.14
10 p.m. Scorpion (CBS) 1.0/4 6.85
Taken (NBC) – F 0.8/3 4.54
Quantico (ABC) 0.6/2 2.87

 

Monday was a bit of a down night on the broadcast networks, with several shows recording lower ratings.

“Lucifer” returned to FOX with a 1.0 rating among adults 18-49, down from a 1.2 for its last episode in late January. “The Voice” (1.8) also fell 0.2 vs. last week.

CBS’ “Man with a Plan” and “Superior Donuts” (0.9 each) and “Scorpion” (1.0) were all down a tenth of a point, and “The Great Indoors” drew a season-low 0.8 in a new time period.

“Supergirl” and “Jane the Virgin” were even with last week for The CW, but both were at season lows. The finale of “Taken” on NBC (0.8) was also steady, as were “Dancing With the Stars” (1.6) on ABC and “Kevin Can Wait” (1.2) on CBS. “Quantico” matched last week’s preliminary 0.6 on ABC (it adjusted down in the finals).

Network averages:

NBC ABC CBS FOX CW
Adults 18-49 rating/share 1.4/5 1.2/5 1.0/4 1.0/4 0.4/2
Total Viewers (millions) 7.41 7.70 5.75 3.17 1.27

 

Late-night metered market ratings (adults 18-49, households):

11:35 p.m.

“The Tonight Show Starring Jimmy Fallon”: 0.6/3, 2.0/5

“The Late Show with Stephen Colbert”: 0.5/3, 2.5/7

“Jimmy Kimmel Live”: 0.4/3, 1.7/5

12:35 a.m.

“Late Night with Seth Meyers”: 0.3/3, 1.2/4

“Nightline”: 0.3/2, 1.2/4

“The Late Late Show with James Corden”: 0.2/2, 1.0/4

Note: An earlier version of the headline and post incorrectly stated “Dancing With the Stars” was down week to week. Its 18-49 rating was steady.

Definitions:
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Fast Affiliate Ratings: These first national ratings are available at approximately 11 a.m. ET the day after telecast. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. 
Share (of Audience): 
The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. 
Time Shifted Viewing:
 Program ratings for national sources are produced in three streams of data – Live, Live +Same-Day and Live +7 Day. Time-shifted figures account for incremental viewing that takes place with DVRs. Live+SD includes viewing during the same broadcast day as the original telecast, with a cut-off of 3 a.m. local time when meters transmit daily viewing to Nielsen for processing. Live +7 ratings include  viewing that takes place during the 7 days following a telecast.

Source: The Nielsen Company.

Posted by:Rick Porter

Rick Porter has been covering TV since the days when networks sent screeners on VHS, one of which was a teaser for the first season of "American Idol." He's left-handed, makes a very solid grilled cheese and has been editor of TV by the Numbers since October 2015. He lives in Austin.

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