Masked Scheduler's Ratings Smackdown

Big up ABC for stepping up and taking the chance on an "American Idol" revival. In this TV environment, you can never have enough live events and reality competition shows on your schedule.
Sure, "AI" was in its mature phase and had come down from the stellar heights of the first 8 or 9 seasons, but when it left the air it was still pulling in better than 9 million viewers. At FOX, much of the programming is very narrow -- look at the Tuesday comedies, which get around 2 million. "American Idol" broadened out the FOX audience, and when we put shows like "House" or "Bones" behind it, we created some long-running hits. "The Bernie Mac Show" worked quite well behind IDOL. Mike Darnell also provided us with some great reality lead-outs for "Idol."
Look, it's inevitable that a show like "American Idol" was going to decline, but as I would tell Mike and the producers, "Idol" can either crash into the earth or we can bring it in for a smooth landing. Unfortunately, in the last few years, there were some decisions made which accelerated the erosion. They can be recognized and addressed with a fresh set of eyes.
With "Dancing With the Stars" and the "Bachelor"/"Bachelorette" franchises still very viable, "Idol" doesn't have to carry the weight that it did at FOX. So I'm excited to see how ABC employs "Idol" on the schedule and what the new iteration looks like ... hopefully not that different than the FOX version.
***
One housekeeping item. It was pointed out to me after Monday's post published that CBS will indeed be on the Hulu skinny bundle.
***
Last night's schedule:
- "Monday Night Raw" (USA, live) Starting to get a little worried about the "Raw" product.
- "Better Call Saul" (AMC, L+SD) This was a simply outstanding hour of television and a special bow to Michael McKean. Also, the appearance of a classic "Breaking Bad" character.
- "The Americans" (FX, episode 11 screener) Chilling and disturbing in an "Americans" way and, for comic relief, a mail robot sighting. The Robbie the Robot of Prestige TV.

Broadcast primetime live + same-day ratings for Monday, May 8, 2017

The numbers for Monday:

Time Show Adults 18-49 Rating/Share Viewers (millions)
8 p.m. The Voice (NBC) (8-10 p.m.) 1.9/7 9.14
Dancing With the Stars (ABC) (8-10 p.m.) 1.5/6 9.85
Kevin Can Wait (CBS) – F 1.1/5 5.59
Gotham (FOX) 0.9/4 2.93
Supergirl (The CW) 0.6/3 1.86
8:30 p.m. Man with a Plan (CBS) 0.9/4 5.08
9 p.m. Superior Donuts (CBS) – F 0.9/3 4.88
Lucifer (FOX) 0.9/3 3.29
Jane the Virgin (The CW) 0.3/1 0.98
9:30 p.m. The Great Indoors (CBS) – F 0.7/3 3.96
10 p.m. Scorpion (CBS) 1.1/4 7.34
The Wall (NBC) 1.1/4 4.82
Quantico (ABC) 0.6/2 2.87

 

A handful of shows improved their ratings Monday, but three finales on CBS failed to build on their numbers from last week.

“The Voice” led the night with a 1.9 rating among adults 18-49, up from a preliminary 1.7 last week (it adjusted up to 1.8 in the finals). “The Wall” drew a 1.1 for NBC, an eight-week high for the time period. “Supergirl” (0.6) and “Jane the Virgin” (0.3) were each up a tenth of a point for The CW.

The season finale of “Superior Donuts” was even with last week’s initial 0.9 (it adjusted up in the finals), but “Kevin Can Wait” (1.1) and “The Great Indoors” (0.7) each fell a tenth, with the latter at a season low. “Man with a Plan” and “Scorpion” were even with last week.

“Dancing With the Stars” dipped a tenth to 1.5 for ABC, but “Quantico” matched last week’s o.6. At FOX, “Gotham” and “Lucifer” (both 0.9) were each down a tenth.

Network averages:

NBC ABC CBS FOX CW
Adults 18-49 rating/share 1.6/6 1.2/5 1.0/4 0.9/3 0.5/2
Total Viewers (millions) 7.70 7.52 5.70 3.11 1.42

 

Late-night metered market ratings (adults 18-49, households):

11:35 p.m.

“The Tonight Show Starring Jimmy Fallon”: 0.6/3, 2.0/5

“Jimmy Kimmel Live”: 0.5/3, 1.8/5

“The Late Show with Stephen Colbert”: 0.4/3, 2.3/6

12:35 a.m.

“Late Night with Seth Meyers”: 0.3/3, 1.2/4

“Nightline”: 0.3/2, 1.1/4

“The Late Late Show with James Corden”: 0.2/2, 1.1/4

Definitions:
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Fast Affiliate Ratings: These first national ratings are available at approximately 11 a.m. ET the day after telecast. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. 
Share (of Audience): 
The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. 
Time Shifted Viewing:
 Program ratings for national sources are produced in three streams of data – Live, Live +Same-Day and Live +7 Day. Time-shifted figures account for incremental viewing that takes place with DVRs. Live+SD includes viewing during the same broadcast day as the original telecast, with a cut-off of 3 a.m. local time when meters transmit daily viewing to Nielsen for processing. Live +7 ratings include  viewing that takes place during the 7 days following a telecast.

Source: The Nielsen Company.

Posted by:Rick Porter

Rick Porter has been covering TV since the days when networks sent screeners on VHS, one of which was a teaser for the first season of "American Idol." He's left-handed, makes a very solid grilled cheese and has been editor of TV by the Numbers since October 2015. He lives in Austin.

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