Broadcast primetime live + same-day ratings for Saturday, April 1, 2017

The numbers for a mostly quiet Saturday night:

Time Show Adults 18-49 Rating/Share Viewers (millions)
8 p.m. NCAA Final Four (CBS) (8-11 p.m.) 4.8/14 16.56
The Goldbergs (ABC) – R 0.3/1 1.76
Bones (FOX) – R 0.3/1 1.12
Figure Skating World Championships (NBC) (8-10 p.m.) 0.2/1 1.82
8:30 p.m. Imaginary Mary (ABC) – R 0.4/2 1.86
9 p.m. The Catch (ABC) – R 0.3/1 1.31
APB (FOX) – R 0.2/1 1.08
10 p.m. 20/20 (ABC) 0.5/2 2.99
SNL Vintage (NBC) 0.4/2 1.75

 

CBS’ broadcast of the NCAA Final Four basketball tournament utterly dominated the rest of the programs in the Saturday ratings this week. Spread out across three hours, the network’s coverage scored a 4.8 average rating in adults 18-49, with a peak of 17.92 million viewers throughout the night.

The next highest number of the night came from ABC, with their weekly “20/20” broadcast scoring a 0.5. NBC’s coverage of the Figure Skating World Championships grabbed a 0.2 also. Meanwhile, “SNL Vintage” raked in a 0.4 as well, three-tenths lower than the 0.7 last week. Everything else was a rerun episode.

Everything else that aired throughout the night was a rerun episode.

Network averages:

NBC CBS ABC FOX
Adults 18-49 rating/share 0.2/1 4.8/14 0.4/2 0.3/1
Total Viewers (millions) 1.80 16.56 1.98 1.31

 

Definitions:
Rating
: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Fast Affiliate Ratings: These first national ratings are available at approximately 11 a.m. ET the day after telecast. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. 
Share (of Audience): 
The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. 
Time Shifted Viewing:
 Program ratings for national sources are produced in three streams of data – Live, Live +Same-Day and Live +7 Day. Time-shifted figures account for incremental viewing that takes place with DVRs. Live+SD includes viewing during the same broadcast day as the original telecast, with a cut-off of 3 a.m. local time when meters transmit daily viewing to Nielsen for processing. Live +7 ratings include  viewing that takes place during the 7 days following a telecast.

Source: The Nielsen Company.

Posted by:Alex Welch

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