Broadcast primetime live + same-day ratings for Saturday, March 18, 2017

The numbers for Saturday:

Time Show Adults 18-49 Rating/Share Viewers (millions)
8 p.m. NCAA Tournament (CBS) (8-10 p.m.) 1.7/7 5.47
Movie: Fast Five (NBC) (8-11 p.m. 0.5/2 2.45
NBA Countdown (ABC) 0.3/1 1.63
Motorcycle Racing (FOX) (8-10 p.m.) 0.3/1 0.76
8:30 p.m. NBA Saturday Primetime (ABC) (8:30-11 p.m.) 0.4/1 1.71
10 p.m. 48 Hours (CBS) 1.4/5 5.13

 

Just like the night before, it was CBS’ coverage of this year’s NCAA March Madness tournament that led the Saturday ratings this week with a 1.7 average rating in adults 18-49. Also on CBS, “48 Hours” followed behind with a 1.4, the second-highest rating of the night by far.

ABC’s “NBA Saturday Primetime” matchup between the LA Clippers and the Cleveland Cavaliers scored a 0.4 for the network, pending updates. This was three-tenths lower than the 0.7 that the Spurs vs Warriors game raked in for the network in the week before.

FOX’s broadcast of “Motorcycle Racing” (0.3) and NBC’s airing of “Fast Five” (0.5) closed out the rest of the night with understandably low numbers.

Network averages:

ABC CBS NBC FOX
Adults 18-49 rating/share 0.4/1 1.6/6 0.5/2 0.3/1
Total Viewers (millions) 1.69 5.36 2.45 0.76

 

Definitions:
Rating
: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Fast Affiliate Ratings: These first national ratings are available at approximately 11 a.m. ET the day after telecast. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. 
Share (of Audience): 
The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. 
Time Shifted Viewing:
 Program ratings for national sources are produced in three streams of data – Live, Live +Same-Day and Live +7 Day. Time-shifted figures account for incremental viewing that takes place with DVRs. Live+SD includes viewing during the same broadcast day as the original telecast, with a cut-off of 3 a.m. local time when meters transmit daily viewing to Nielsen for processing. Live +7 ratings include  viewing that takes place during the 7 days following a telecast.

Source: The Nielsen Company.

Posted by:Alex Welch

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    […] last weekend’s Cavs-Clippers game was even lower and down 70 percent year over year. NBC drew significantly more viewers showing Fast Five in that […]

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