Broadcast primetime live + same-day ratings for Saturday, March 3, 2018

Note: Live sports broadcasts on ABC and NBC may result in greater than usual adjustments in the final ratings.

The numbers for Saturday:

Time Show Adults 18-49 rating/share
Viewers (millions)
8 p.m. NBA Countdown (ABC) 0.6/3 2.30
NCIS: New Orleans (CBS) – R 0.4/1 3.40
NHL Hockey (NBC) (8-11 p.m.) 0.4/1 1.57
Masterchef (FOX) – R 0.4/1 1.40
8:30 p.m. NBA Saturday Primetime (ABC) (8:30-11 p.m.) 0.9/4 2.67
9 p.m. 48 Hours (CBS) 0.5/2 3.55
Showtime at the Apollo (FOX) – R 0.4/1 1.46
10 p.m. 48 Hours (CBS) 0.6/3 4.21

 

It was a fairly quiet night in the Saturday ratings this week.

ABC easily landed on top with its NBA primetime broadcast of the game between the Boston Celtics and the Golden State Warriors, which scored a 0.9 average rating in adults 18-49 with 2.67 million viewers. A pre-game “NBA Countdown” special raked in an additional 0.6 on the network as well.

NBC also dedicated its primetime slot last night to a sizable live sports broadcast. The network’s broadcast of the Toronto Maple Leafs vs Washington Capitals NHL hockey game scored a 0.4 average. Meanwhile, CBS grabbed 0.5 and 0.6 back-to-back ratings with two new episodes of “48 Hours.”

Network averages:

ABC CBS NBC FOX
Adults 18-49 rating/share 0.8/3 0.5/2 0.4/1 0.4/1
Total Viewers (millions) 2.58 3.72 1.57 1.43

 

Definitions:

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Fast Affiliate Ratings: These first national ratings are available at approximately 11 a.m. ET the day after telecast. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. 
Share (of Audience): 
The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. 
Time Shifted Viewing:
 Program ratings for national sources are produced in three streams of data – Live, Live +Same-Day and Live +7 Day. Time-shifted figures account for incremental viewing that takes place with DVRs. Live+SD includes viewing during the same broadcast day as the original telecast, with a cut-off of 3 a.m. local time when meters transmit daily viewing to Nielsen for processing. Live +7 ratings include  viewing that takes place during the 7 days following a telecast.

Source: The Nielsen Company.

Posted by:Alex Welch

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