Broadcast primetime live + same-day ratings for Saturday, Oct. 28, 2017

Note: Live college football and MLB broadcasts on ABC and FOX will likely result in greater adjustments than usual in the final ratings.

The numbers for Saturday:

Time Show Adults 18-49 rating/share
Viewers (millions)
8 p.m. World Series Game 4 (FOX) (8-11 p.m.) 2.9/9 12.47
Saturday Night College Football (ABC) (8-11 p.m.) 0.9/4 3.45
Dateline (NBC) (8-10 p.m.) 0.5/3 3.43
NCIS: Los Angeles (CBS) – R 0.4/2 3.04
9 p.m. NCIS: New Orleans (CBS) – R 0.4/2 3.43
10 p.m. 48 Hours (CBS) 0.6/3 4.66
SNL Vintage (NBC) 0.6/3 2.71

 

Just like the night before, the Saturday ratings were dominated by FOX’s continued coverage of the World Series this week. The network’s three-hour broadcast of Game 4 between the Astros and Dodgers scored an average 2.9 rating in adults 18-49, with 12.47 million total viewers.

ABC’s broadcast of the Georgia vs Florida college football game followed behind with a 0.9 average, the second-highest rating of the night. Meanwhile, NBC’s “Dateline” raked in a 0.5, just one-tenth less than the 0.6 that CBS’ “48 Hours” scored.

Network averages:

FOX ABC CBS NBC
Adults 18-49 rating/share 2.9/9 0.9/4 0.5/2 0.5/2
Total Viewers (millions) 12.47 3.45 3.71 3.19

 

Definitions:

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Fast Affiliate Ratings: These first national ratings are available at approximately 11 a.m. ET the day after telecast. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. 
Share (of Audience): 
The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. 
Time Shifted Viewing:
 Program ratings for national sources are produced in three streams of data – Live, Live +Same-Day and Live +7 Day. Time-shifted figures account for incremental viewing that takes place with DVRs. Live+SD includes viewing during the same broadcast day as the original telecast, with a cut-off of 3 a.m. local time when meters transmit daily viewing to Nielsen for processing. Live +7 ratings include  viewing that takes place during the 7 days following a telecast.

Source: The Nielsen Company.

Posted by:Alex Welch

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