Broadcast primetime live + same-day ratings for Sunday, Feb. 28, 2016
The numbers for Sunday:
|Time||Show||Adults 18-49 Rating/Share||Viewers (millions)|
|7 p.m.||Oscars Opening Ceremony (ABC) (7-8:30 p.m.) – S||5.9/19||21.97|
|Dateline (NBC) (7-8:30 p.m.)||1.0/3||5.61|
|60 Minutes (CBS)||0.8/2||6.50|
|The Simpsons (FOX) – R||0.7/2||1.79|
|7:30 p.m.||Bob’s Burgers (FOX) – R||0.7/2||1.74|
|8 p.m.||The Simpsons (FOX) – R||0.9/3||2.20|
|60 Minutes (CBS)||0.8/2||5.68|
|8:30 p.m.||88th Academy Awards (ABC) (8:30-11:51 p.m.)||10.4/29||34.30|
|Movie – Ted (NBC) (8:30-11 p.m.)||0.6/2||1.93|
|Cooper Barrett’s Guide to Surviving Life (FOX) – R||0.5/2||1.35|
|9 p.m.||Family Guy (FOX) – R||0.7/2||1.69|
|Movie – Last Vegas (CBS) (9-11 p.m.)||0.6/2||3.74|
|9:30 p.m.||Bordertown (FOX) – R||0.5/2||1.39|
UPDATE: Time zone-adjusted ratings for the Oscar ceremony show it averaging a 10.4 rating in adults 18-49 and 34.3 million viewers, down from 10.8 and 36.6 million last year (declines of roughly 4 percent and 6 percent). That’s the lowest total audience for the Oscars since 2008.
ABC notes the show improved slightly with adults 18-34 (9.4 vs. 9.3) and was up among male viewers, especially those under 35.
Original post is below.
The early returns on the 88th Academy Awards show the ceremony down slightly from the 2015 Oscars. In the overnight metered markets, the ceremony drew a 13.5 rating in adults 18-49 and a 23.4/36 in households, down a little from 13.9 and 24.6/39 in the metered markets last year.
The fast national numbers are also down, but those aren’t really accurate for live telecasts. A clearer picture will come from time zone-adjusted ratings later in the day.
NBC’s “Dateline” (1.0) and a “Simpsons” rerun on FOX (0.9) fared the best outside of the Oscars.
|Adults 18-49 rating/share||9.0/26||0.7/2||0.7/2||0.7/2|
|Total Viewers (millions)||30.54||3.31||4.91||1.69|
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Fast Affiliate Ratings: These first national ratings are available at approximately 11 a.m. ET the day after telecast. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time.
Time Shifted Viewing: Program ratings for national sources are produced in three streams of data – Live, Live +Same-Day and Live +7 Day. Time-shifted figures account for incremental viewing that takes place with DVRs. Live+SD includes viewing during the same broadcast day as the original telecast, with a cut-off of 3 a.m. local time when meters transmit daily viewing to Nielsen for processing. Live +7 ratings include viewing that takes place during the 7 days following a telecast.
Source: The Nielsen Company.