Broadcast primetime live + same-day ratings for Sunday, Feb. 7, 2016
Super Bowl 50 was obviously the massive, world-enveloping event on TV Sunday. The game drew 111.9 million viewers, per time zone-adjusted ratings from CBS. That’s the second-highest mark ever for a Super Bowl behind last year’s game, which pulled in 114.1 million people.
The game peaked with 115.5 million viewers from 8:30-9 p.m. ET. Live streams of the game drew 3.96 million unique viewers on CBS and NFL properties, a Super Bowl record in the relatively new streaming world. The average minute audience for streaming was 1.4 million.
Following the game, “The Late Show with Stephen Colbert” drew a 7.9 adults 18-49 rating 21.14 million people. “The Late Late Show with James Corden” scored a 1.7 and 4.97 million viewers.
Here are the fast national numbers for Sunday, with time zone-adjusted viewer numbers for the game included:
|Time||Show||Adults 18-49 Rating/Share||Viewers (millions)|
|7 p.m.||Super Bowl 50 (CBS) (6:39-10:22 p.m.)||34.1/73||111.90|
|Dateline (NBC) (7-8:30 p.m.)||0.3/1||1.72|
|America’s Funniest Home Videos (ABC) – R||0.3/1||2.00|
|The Simpsons (FOX) – R||0.3/1||0.84|
|7:30 p.m.||Bob’s Burgers (FOX) – R||0.4/1||0.84|
|8 p.m.||The Simpsons (FOX) – R||0.5/1||1.19|
|America’s Funniest Home Videos (ABC) – R||0.4/1||2.03|
|8:30 p.m.||Movie – Pitch Perfect (NBC) (8:30-11 p.m.)||0.6/1||1.86|
|Cooper Barrett’s Guide to Surviving Life (FOX) – R||0.3/1||0.68|
|9 p.m.||Family Guy (FOX) – R||0.4/1||0.95|
|Beyond the Tank (ABC) – R||0.3/1||1.29|
|9:30 p.m.||Bordertown (FOX) – R||0.4/1||0.88|
|10 p.m.||Shark Tank (ABC) – R||0.5/1||1.85|
|10:30 p.m.||Super Bowl postgame (CBS) (10:22-10:54 p.m.)||17.9/49||48.66|
|Adults 18-49 rating/share||32.1/70||0.5/1||0.4/1||0.4/1|
|Total Viewers (millions)||103.96||1.81||0.90||1.79|
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Fast Affiliate Ratings: These first national ratings are available at approximately 11 a.m. ET the day after telecast. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time.
Time Shifted Viewing: Program ratings for national sources are produced in three streams of data – Live, Live +Same-Day and Live +7 Day. Time-shifted figures account for incremental viewing that takes place with DVRs. Live+SD includes viewing during the same broadcast day as the original telecast, with a cut-off of 3 a.m. local time when meters transmit daily viewing to Nielsen for processing. Live +7 ratings include viewing that takes place during the 7 days following a telecast.
Source: The Nielsen Company.