Masked Scheduler's Ratings Smackdown

More from the Masked Mailbox today. This is from SH:
"I have a question about 'America's Got Talent.' How has NBC not figured out a way to make the show at least a recurring regular-season feature? Specials, etc.? 'America's Got Talent' is their biggest show of the entire year after Sunday night football. It's bigger than everything else they do! I know that because of Simon Cowell's schedule it cannot be on weekly in the regular season, but even the clip show they did last Thursday night did 7 million viewers, which would be among their top three shows."
Whether by accident or design, NBC is showing restraint with 'AGT.' It's easy to figure out ways to expand on the franchise, but it generally backfires. Jeff Bader, who oversees scheduling at NBC, was at ABC for the "Who Wants to Be a Millionaire" run and will be the first to admit that the network overdid it. What could have been a long-term dominant franchise burned out rapidly.
At FOX, we tried to exploit "American Idol" with Christmas specials (which just gave the producers an excuse to get a trip to I believe Hawaii -- yeah, "American Idol" Xmas in Hawaii). We also tried "American Juniors," which was a bust (but Lucy Hale came out of that), so it is always smart to show restraint with your big reality franchises.
***
The Emmy nominations came out last week, and Masketeer Jan tweeted: "Within the TV business, at broadcast networks in particular, do the execs who run them sincerely care about getting Emmys?"
Although I don't think Emmys translate into ratings, network execs are human, sort of, and they do care. It's nice to feel that what you're doing is both commercially AND creatively successful. For the press and publicity people, it's a reward for putting in all the hard work of supporting the show during its Emmy campaign. For the creative execs, it can help with their careers and maybe in attracting other talent to the network.
Even schedulers can take some credit for an Emmy win. I feel that both "Law & Order" and "24" won their best drama Emmys in small part because of scheduling decisions. I'll save that for another day.
The one downside of an Emmy win is, in the wrong hands, that Emmy can be perceived as Kryptonite by the winner, where they no longer believe they need to "take notes" from the studio or network. Be careful what you wish for.
***
Good to have "Game of Thrones" back. I will give last night's episode a pass and consider it the overture. Any episode featuring Lady Mormont gets an instant "A" in my book.
Follow along on the Twitter @maskedscheduler, and email me at masked.scheduler@gmail.com.

Broadcast primetime live + same-day ratings for Sunday, July 16, 2017

The numbers for Sunday:

Time Show Adults 18-49 Rating/Share Viewers (millions)
7 p.m. America’s Funniest Home Videos (ABC) – R 0.7/3 4.25
60 Minutes (CBS) 0.6/3 5.90
Sunday Night with Megyn Kelly (NBC) 0.4/2 3.10
Bob’s Burgers (FOX) – R 0.3/1 0.74
7:30 p.m. Bob’s Burgers (FOX) – R 0.4/2 0.91
8 p.m. Big Brother (CBS) 1.8/8 6.00
Celebrity Family Feud (ABC) 1.1/5 6.09
The Simpsons (FOX) – R 0.5/2 1.25
The Wall (NBC) – R 0.4/2 2.22
8:30 p.m. Family Guy (FOX) – R 0.6/3 1.39
9 p.m. Steve Harvey’s Funderdome (ABC) 0.8/3 4.42
Candy Crush (CBS) 0.8/3 2.93
American Ninja Warrior (NBC) (9-11 p.m.) – R 0.7/3 2.68
American Grit (FOX) 0.4/2 0.99
10 p.m. The $100,000 Pyramid (ABC) 0.8/3 4.52
NCIS: Los Angeles (CBS) – R 0.4/2 3.35

 

“Big Brother” delivered steady ratings Sunday, easily winning the night among adults 18-49 on broadcast, while several other shows slipped a bit.

CBS led the night in the 18-49 demo thanks to “Big Brother’s” 1.8 rating, which was even with last week. “Candy Crush,” however, fell in its second week, dropping three tenths of a point to 0.8.

That was the biggest fall opposite the “Game of Thrones” premiere (whose ratings will be out Tuesday morning) on HBO. “Steve Harvey’s Funderdome” (0.8) was off a tenth week to week for ABC, while “American Grit” (0.4) on FOX and an “American Ninja Warrior” rerun (0.7) on NBC held steady.

“Celebrity Family Feud” (1.1, -0.2) and “The $100,000 Pyramid” (0.8, -0.1) also declined vs. a week earlier. “Sunday Night with Megyn Kelly” drew a 0.4 for NBC, even with last week’s fast nationals (it adjusted up in the finals).

Network averages:

CBS ABC NBC FOX
Adults 18-49 rating/share 0.9/4 0.8/3 0.5/2 0.4/2
Total Viewers (millions) 4.54 4.82 2.67 1.04

 

Definitions:
Rating
: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Fast Affiliate Ratings: These first national ratings are available at approximately 11 a.m. ET the day after telecast. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. 
Share (of Audience): 
The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. 
Time Shifted Viewing:
 Program ratings for national sources are produced in three streams of data – Live, Live +Same-Day and Live +7 Day. Time-shifted figures account for incremental viewing that takes place with DVRs. Live+SD includes viewing during the same broadcast day as the original telecast, with a cut-off of 3 a.m. local time when meters transmit daily viewing to Nielsen for processing. Live +7 ratings include  viewing that takes place during the 7 days following a telecast.

Source: The Nielsen Company.

Posted by:Rick Porter

Rick Porter has been covering TV since the days when networks sent screeners on VHS, one of which was a teaser for the first season of "American Idol." He's left-handed, makes a very solid grilled cheese and has been editor of TV by the Numbers since October 2015. He lives in Austin.

  • http://news.valubit.com/still-plummeting-megyn-kelly-hits-another-new-viewership-low/ Still Plummeting: Megyn Kelly Hits Another New Viewership Low | ValuBit News

    […] Sunday Night with Megyn Kelly reached another low for total viewers last night, this time only getting 3.1 million total viewers compared to the measly 3.21 million total viewers Kelly got the week before when she established her previous low, according to Nielsen data. […]

    Like

  • http://newrightnews.org/2017/07/still-plummeting-megyn-kelly-hits-another-new-viewership-low/ Still Plummeting: Megyn Kelly Hits Another New Viewership Low – New Right News

    […] reached another low for total viewers last night, this time only getting 3.1 million total viewers compared to the measly 3.21 million total viewers Kelly got the week before when she established her previous low, according to Nielsen data. […]

    Like

  • http://fakenewsmatters.org/still-plummeting-megyn-kelly-hits-another-new-viewership-low/ Still Plummeting: Megyn Kelly Hits Another New Viewership Low

    […] Sunday Night with Megyn Kelly reached another low for total viewers last night, this time only getting 3.1 million total viewers compared to the measly 3.21 million total viewers Kelly got the week before when she established her previous low, according to Nielsen data. […]

    Like

  • http://fakenewsregistry.org/uncategorized/still-plummeting-megyn-kelly-hits-another-new-viewership-low/ Still Plummeting: Megyn Kelly Hits Another New Viewership Low | Fake News Registry

    […] Sunday Night with Megyn Kelly reached another low for total viewers last night, this time only getting 3.1 million total viewers compared to the measly 3.21 million total viewers Kelly got the week before when she established her previous low, according to Nielsen data. […]

    Like

  • https://politiciandirect.com/still-plummeting-megyn-kelly-hits-another-new-viewership-low Still Plummeting: Megyn Kelly Hits Another New Viewership Low | Politician Direct

    […] Sunday Night with Megyn Kelly reached another low for total viewers last night, this time only getting 3.1 million total viewers compared to the measly 3.21 million total viewers Kelly got the week before when she established her previous low, according to Nielsen data. […]

    Like

  • http://newsfeedcenter.com/more-bad-news-for-megyn-kelly-is-the-end-near/ MORE Bad News for Megyn Kelly – Is the End Near? – News Feed Center | The Internet At A Glance

    […] Sunday Night with Megyn Kelly reached another low for total viewers last night, this time only getting 3.1 million total viewers compared to the measly 3.21 million total viewers Kelly got the week before when she established her previous low, according to Nielsen data. […]

    Like

  • http://telzilla.com/breitbart/still-plummeting-megyn-kelly-hits-another-new-viewership-low/ Still Plummeting: Megyn Kelly Hits Another New Viewership Low - Telzilla

    […] Sunday Night with Megyn Kelly reached another low for total viewers last night, this time only getting 3.1 million total viewers compared to the measly 3.21 million total viewers Kelly got the week before when she established her previous low, according to Nielsen data. […]

    Like

  • http://www.independentsentinel.com/megyn-kellys-nbc-newsmagazine-sinks-ratings/ Megyn Kelly's NBC NewsMagazine Sinks Further in Ratings

    […] is still losing out to ’60 Minutes’ and reruns of ‘America’s Funniest Home Videos’ but […]

    Like

  • http://www.peterdegedo.com/2017/07/17/still-plummeting-megyn-kelly-hits-another-new-viewership-low-breitbart/ Still Plummeting: Megyn Kelly Hits Another New Viewership Low – Breitbart – Peter Degedo

    […] Sunday Night with Megyn Kelly reached another low for total viewers last night, this time only getting 3.1 million total viewers compared to the measly 3.21 million total viewers Kelly got the week before when she established her previous low, according to Nielsen data. […]

    Like

  • http://makemoney015.com/still-plummeting-megyn-kelly-hits-another-new-viewership-low Still Plummeting: Megyn Kelly Hits Another New Viewership Low – Your Libertarian NewsCast

    […] Sunday Night with Megyn Kelly reached another low for total viewers last night, this time only getting 3.1 million total viewers compared to the measly 3.21 million total viewers Kelly got the week before when she established her previous low, according to Nielsen data. […]

    Like

  • http://savior.news/2017/07/17/still-plummeting-megyn-kelly-hits-another-new-viewership-low-breitbart/ Still Plummeting: Megyn Kelly Hits Another New Viewership Low – Breitbart – SAVIOR.NEWS

    […] Sunday Night with Megyn Kelly reached another low for total viewers last night, this time only getting 3.1 million total viewers compared to the measly 3.21 million total viewers Kelly got the week before when she established her previous low, according to Nielsen data. […]

    Like

  • http://ussanews.com/News1/2017/07/17/megyn-kellys-downward-ratings-spiral-could-mean-cancellation/ Megyn Kelly’s Downward Ratings Spiral Could Mean Cancellation – USSA News | The Tea Party's Front Page

    […] Sunday Night with Megyn Kelly reached another low for total viewers last night, this time only getting 3.1 million total viewers compared to the measly 3.21 million total viewers Kelly got the week before when she established her previous low, according to Nielsen data. […]

    Like

  • http://washingtonfeed.com/megyn-kellys-downward-ratings-spiral-could-mean-cancellation.html Megyn Kelly's Downward Ratings Spiral Could Mean Cancellation – The Washington Feed

    […] Sunday Night with Megyn Kelly reached another low for total viewers last night, this time only getting 3.1 million total viewers compared to the measly 3.21 million total viewers Kelly got the week before when she established her previous low, according to Nielsen data. […]

    Like

  • http://pitbulldogbreed.com/still-plummeting-megyn-kelly-hits-another-brand-new-viewership-low/ Still Plummeting: Megyn Kelly Hits Another brand new Viewership Low | Pit Bull Dog Breed

    […] Sunday Night with Megyn Kelly reached another low for total viewers last night, This kind of time only getting 3.1 million total viewers compared to the measly 3.21 million total viewers Kelly got the week before when she established her previous low, according to Nielsen data. […]

    Like

  • http://hourlytribune.com/megyn-kelly-hits-rock-bottom-with-the-worst-news-she-has-ever-faced-in-career/ Megyn Kelly Hits Rock Bottom With the Worst News She Has Ever Faced in Career | Hourly Tribune

    […] concepts beating “Sunday Night with Megyn Kelly,” either. In the 7 p.m. time slot, It also got beat out by repeats of “60 Minutes” (5.9 million viewers) and “America’s Funniest Home Videos” […]

    Like

  • http://libertyrednews.com/ratings-show-megyn-kellys-new-show-still-losing-viewers/ After Weeks Of On-Air Struggles, Megyn Kelly Just Got Terrible News...

    […] Night with Megyn Kelly attracted 3.1 million viewers, roughly half the number who tuned in to watch her initial show on June 4, which included an […]

    Like

  • http://dailyinfo.co/still-plummeting-megyn-kelly-hits-another-new-viewership-low/ Still Plummeting: Megyn Kelly Hits Another New Viewership Low – DailyInfo

    […] Sunday Night with Megyn Kelly reached another low for total viewers last night, this time only getting 3.1 million total viewers compared to the measly 3.21 million total viewers Kelly got the week before when she established her previous low, according to Nielsen data. […]

    Like

  • http://libertyrednews.com/megyn-kelly-just-got-worst-news-possible/ Megyn Kelly Hits Rock Bottom With The Worst News She Has Ever Faced In Career

    […] concepts beating “Sunday Night with Megyn Kelly,” either. In the 7 p.m. time slot, It also got beat out by repeats of “60 Minutes” (5.9 million viewers) and “America’s Funniest Home Videos” […]

    Like

blog comments powered by Disqus