Masked Scheduler's Ratings Smackdown

I'm back!
Megyn Kelly, yeah.
Took a week hiatus and all hell broke loose in the world of television. Not really, but stuff did happen, so let's review.
***
The half-life of Must-See TV II was quite rapid. I actually broke my vow not to write while on hiatus and did a column speculating on why moving "This Is Us" back to Tuesday "really" happened, because the scheduling rationale made no sense. All I will add is that I think NBC got it backwards. When we anointed Thursday night on NBC Must-See TV, the night had earned that title.
True story: We were at our daily 2:30 meeting in Don Ohlmeyer's office. It was a Friday, and we were marveling at the ratings for our Thursday shows. I innocently suggested that if ABC could call its Friday family comedies TGIF we should think of a way to brand our Thursday night success. Don sent Vince Manze and John Miller off on a mission to work with their marketing people on some ideas, and Must-See TV was born.
I think you need proof of performance, and NBC should have chilled a bit longer before claiming that they had revived a once-in-a-lifetime TV phenomenon.
***
Kelly Kahl was named president of CBS Entertainment. Schedulers are the smartest people in the room, and Les Moonves put someone at the helm who knows and respects the broadcasting model. Schedulers are also more in touch with the viewer than most other executives. Yesterday, Kelly was still tweeting out the start time for CBS Sunday prime, which is often disrupted by sports, so kudos.
***
The season is over and reality is in bloom. I have a feeling that the ratings performance of unscripted shows this summer will motivate the networks to add even more reality to their schedules in season. Sadly no one took the big swing. It's overdue.
***
WGN America got out of the scripted game, which is a shame. "Underground," "Outsiders" and "Manhattan" were all quality dramas (well, maybe not "Outsiders," but it was a hoot). I have some good friends over there and I wish them all the best moving forward.
***
That brings me to Netflix. I have never bought into the "peak TV" discussion. I'll talk more about it some other time, but for the moment Netflix's moves last week, for me, said that regardless of the platform at the end of the day, it's all television. At some point, the rules will apply, and Netflix is starting to realize that. Welcome to my world Netflix.
***
Oh, yeah, I was profiled in Emmy magazine.
I have a lot of catchup viewing to do but finally watched the "Empire" finale, which was bats**t cray cray in a good way and sets up lots of soapy stuff for next season. Finally up to date on "Fargo," which is finally hitting its stride. For all you wrestling fans: YAY Samoa Joe!
Follow on Twitter @maskedscheduler or email masked.scheduler@gmail.com.

Broadcast primetime live + same-day ratings for Sunday, June 4, 2017

Note: ABC’s live NBA Finals coverage will likely result in greater adjustments than usual for the network.

The numbers for Sunday:

Time Show Adults 18-49 Rating/Share Viewers (millions)
7 p.m. Jimmy Kimmel Live: Game Night (ABC) 2.5/11 8.19
Sunday Night with Megyn Kelly (NBC) – P 0.8/4 6.14
60 Minutes (CBS) – R 0.6/3 6.59
Bob’s Burgers (FOX) – R 0.3/1 0.99
7:30 p.m. NBA Countdown (ABC) 2.9/12 8.19
The Last Man on Earth (FOX) – R 0.3/1 0.84
8 p.m. NBA Finals Game 2 (ABC) (8-11 p.m.) 5.7/20 15.46
American Ninja Warrior: USA vs. the World (NBC) (8-11 p.m.) – S 1.1/4 4.18
NCIS: Los Angeles (CBS) – R 0.5/2 5.20
The Simpsons (FOX) – R 0.5/2 1.21
8:30 p.m. Family Guy (FOX) – R 0.6/2 1.33
9 p.m. Bob’s Burgers (FOX) – R 0.5/2 1.33
Madam Secretary (CBS) – R 0.3/1 4.01
9:30 p.m. Family Guy (FOX) – R 0.6/2 1.48
10 p.m. Code Black (CBS) – R 0.3/1 3.19

 

Game 2 of the NBA Finals is currently up vs. last year, and in metered markets, up vs. the opening game on Thursday as well.

ABC averaged a 5.7 rating in adults 18-49 and 15.46 million viewers from 8-11 p.m. with Game 2 of the Warriors-Cavaliers series, pending updates. Its metered-market household rating of 12.7 is up from Game 1’s 12.4 and from 11.9 for Game 2 of last year’s Finals between the same two teams.

Elsewhere, Megyn Kelly’s NBC debut put up OK numbers: “Sunday Night with Megyn Kelly” drew a 0.8 in adults 18-49 and 6.14 million viewers, along with a 1.1 in the key news demographic of adults 25-54. “American Ninja Warrior: USA vs. the World” came in at 1.1. CBS and FOX aired reruns.

Network averages:

ABC NBC FOX CBS
Adults 18-49 rating/share 4.9/18 1.0/4 0.5/2 0.4/2
Total Viewers (millions) 13.64 4.67 1.19 4.75

 

Definitions:
Rating
: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Fast Affiliate Ratings: These first national ratings are available at approximately 11 a.m. ET the day after telecast. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. 
Share (of Audience): 
The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. 
Time Shifted Viewing:
 Program ratings for national sources are produced in three streams of data – Live, Live +Same-Day and Live +7 Day. Time-shifted figures account for incremental viewing that takes place with DVRs. Live+SD includes viewing during the same broadcast day as the original telecast, with a cut-off of 3 a.m. local time when meters transmit daily viewing to Nielsen for processing. Live +7 ratings include  viewing that takes place during the 7 days following a telecast.

Source: The Nielsen Company.

Posted by:Rick Porter

Rick Porter has been covering TV since the days when networks sent screeners on VHS, one of which was a teaser for the first season of "American Idol." He's left-handed, makes a very solid grilled cheese and has been editor of TV by the Numbers since October 2015. He lives in Austin.

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