Masked Scheduler's Ratings Smackdown

If only for perception purposes, maybe it's time to move that ratings decimal point one over to the right. Just a helpful suggestion from your friendly Masked Scheduler.
With upfronts a week away, I discussed some of the issues that the networks need to confront moving forward, but the latest challenge has to be a bit disconcerting. YouTube, Hulu and I believe other streaming services are now introducing versions of skinny bundles. That's fine, but how is this all going to measured? What happens to channels excluded from the bundle? What does this mean for current distribution systems, and when do we see our broadband bills start to surge?
The most immediate question is whether Nielsen is prepared to measure this viewing. They will say that they are, but I wouldn't be so certain. It will also be interesting to see how many people opt into this new method of delivery. You don't get everything. If you're an AMC fan I don't believe it is on all the bundles. CBS, the most watched network, is not part of the Hulu package. These packages will only be available in select markets.
I just feel we're at the start of another Wild West period, as was the case several years ago with the explosion of streaming, and there is a tendency not to think all these things through before acting. So, with all the other uncertainties in this year's upfronts, let's add this to the pile.
***
Last night's schedule:
- "Billions" (Showtime, L+SD) If you don't watch this show and are looking for something to binge over the summer, I would highly recommend it. Very adult, smart and outstanding performances galore.
- "Silicon Valley" (HBO, L+SD) Kicking in a door and getting your foot caught in it is just comedy gold.
- "Outsiders (WGN America, L+13) Fun while it lasted but ended in quite a mess.
Tweet me @maskedscheduler, and the email is masked.scheduler@gmail.com.

Broadcast primetime live + same-day ratings for Sunday, May 7, 2017

The numbers for Sunday:

Time Show Adults 18-49 Rating/Share Viewers (millions)
7 p.m. America’s Funniest Home Videos (ABC) 1.0/5 5.01
60 Minutes (CBS) 0.9/4 9.35
Bob’s Burgers (FOX) – R 0.6/2 1.72
Little Big Shots (NBC) – R 0.5/2 3.85
7:30 p.m. Bob’s Burgers (FOX) 0.9/4 2.03
8 p.m. Little Big Shots (NBC) 1.2/5 7.85
NCIS: Los Angeles (CBS) 1.0/4 8.99
The Simpsons (FOX) 1.0/4 2.28
Once Upon a Time (ABC) 0.8/3 2.84
8:30 p.m. Making History (FOX) 0.6/2 1.49
9 p.m. Chicago Justice (NBC) 1.0/4 5.26
The Last 100 Days of Diana (ABC) (9-11 p.m.) – S 0.9/3 6.43
Madam Secretary (CBS) 0.7/3 7.49
The Last Man on Earth (FOX) (9-10 p.m.) – F 0.7/3 1.78
10 p.m. Shades of Blue (NBC) 0.7/3 4.11
Elementary (CBS) 0.6/2 4.26

 

The season finale of “The Last Man on Earth” was down a little bit Sunday, averaging a 0.7 among adults 18-49 for the hour-long closer. That’s off a tenth of a point from its rating last week.

“Once Upon a Time” also slipped a tenth for ABC, scoring a 0.8 with a musical episode. The network led the night among adults 18-49, however, thanks to the special “The Last 100 Days of Diana” (0.9), which gave an upgrade to the 9-11 p.m. hours.

Elsewhere, “NCIS: Los Angeles” and “Madam Secretary” held steady for CBS, and “Elementary” (0.6) ticked up a tenth of a point. “Little Big Shots” (1.2) fell 0.3 vs. last week on NBC, and “Shades of Blue” was off a tenth at 0.7, while “Chicago Justice” matched its preliminary 1.0 from last week (it adjusted up in the finals).

“Bob’s Burgers” (0.9) was up 0.2 week to week, pending updates, while “The Simpsons” (1.0) and “Making History” (0.6) were steady on FOX.

Network averages:

ABC CBS NBC FOX
Adults 18-49 rating/share 0.9/4 0.8/3 0.8/3 0.8/3
Total Viewers (millions) 5.18 7.52 5.27 1.85

 

Definitions:
Rating
: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Fast Affiliate Ratings: These first national ratings are available at approximately 11 a.m. ET the day after telecast. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. 
Share (of Audience): 
The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. 
Time Shifted Viewing:
 Program ratings for national sources are produced in three streams of data – Live, Live +Same-Day and Live +7 Day. Time-shifted figures account for incremental viewing that takes place with DVRs. Live+SD includes viewing during the same broadcast day as the original telecast, with a cut-off of 3 a.m. local time when meters transmit daily viewing to Nielsen for processing. Live +7 ratings include  viewing that takes place during the 7 days following a telecast.

Source: The Nielsen Company.

Posted by:Rick Porter

Rick Porter has been covering TV since the days when networks sent screeners on VHS, one of which was a teaser for the first season of "American Idol." He's left-handed, makes a very solid grilled cheese and has been editor of TV by the Numbers since October 2015. He lives in Austin.

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