Broadcast primetime live + same-day ratings for Sunday, Sept. 25, 2016

Note: Live NFL coverage on NBC and CBS will likely result in greater adjustments than usual for those networks in the final nationals.

The numbers for Sunday:

Time Show Adults 18-49 Rating/Share Viewers (millions)
7 p.m. NFL overrun (CBS) 5.4/18 19.53
Football Night in America (NBC) (7-8:30 p.m.) 3.4/12 9.77
Family Guy (FOX) – R 1.1/4 2.95
Once Upon a Time: Evil Reigns Once More (ABC) – S 0.6/3 2.83
7:30 p.m. Bob’s Burgers (FOX) – P 1.3/4 2.98
8 p.m. 60 Minutes (CBS) 2.3/7 13.50
The Simpsons (FOX) – P 1.6/5 3.67
Once Upon a TIme (ABC) – P 1.2/4 3.89
8:30 p.m. Sunday Night Football (NBC) (8:30-11 p.m.) 6.8/21 18.62
Son of Zorn (FOX) 1.2/4 2.82
9 p.m. NCIS: Los Angeles (CBS) (9-11 p.m.) – P 1.4/5 9.44
Family Guy (FOX) – P 1.4/4 2.89
Secrets and Lies (ABC) – P 1.0/3 4.05
9:30 p.m. The Last Man on Earth (FOX) – P 0.9/3 2.21
10 p.m. Quantico (ABC) – P 1.0/3 3.61

 

The premiere week pattern of veteran shows opening a good bit lower than their debuts last season continued Sunday, with a couple of exceptions.

ABC’s “Once Upon a Time” (1.2 in adults 18-49, -0.6 vs. last season) and “Quantico” (1.0, -0.9) were both down considerably, and were behind their 2015-16 averages as well. FOX’s “The Last Man on Earth” (0.9, -0.5) and “Family Guy” (1.4, -0.1) dipped as well.

“The Simpsons” went against the grain, as its 1.6 was up a tenth of a point vs. last season’s premiere. “Son of Zorn,” however, fell by 50 percent from its NFL-fueled premiere of 2.4 two weeks ago to a 1.2 Sunday. ABC’s “Secrets and Lies” returned to a 1.0 after more than a year off.

CBS’ numbers are subject to change, but “NCIS: Los Angeles” (currently 1.4) will likely finish in line with or slightly ahead of last season’s 1.2.

“Sunday Night Football” is currently down a little from last week, with a 6.8 in adults 18-49, pending updates, vs. its preliminary 7.4 last week. Its metered-market rating of  12.9/21 in households is also off from last week’s 13.7/23.

Network averages:

NBC CBS FOX ABC
Adults 18-49 rating/share 5.6/17 2.6/9 1.3/4 0.9/3
Total Viewers (millions) 15.41 12.98 2.92 3.60

 

Definitions:
Rating
: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Fast Affiliate Ratings: These first national ratings are available at approximately 11 a.m. ET the day after telecast. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. 
Share (of Audience): 
The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. 
Time Shifted Viewing:
 Program ratings for national sources are produced in three streams of data – Live, Live +Same-Day and Live +7 Day. Time-shifted figures account for incremental viewing that takes place with DVRs. Live+SD includes viewing during the same broadcast day as the original telecast, with a cut-off of 3 a.m. local time when meters transmit daily viewing to Nielsen for processing. Live +7 ratings include  viewing that takes place during the 7 days following a telecast.

Source: The Nielsen Company.

Posted by:Rick Porter

Rick Porter has been covering TV since the days when networks sent screeners on VHS, one of which was a teaser for the first season of "American Idol." He's left-handed, makes a very solid grilled cheese and has been editor of TV by the Numbers since October 2015. He lives in Austin.

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