Masked Scheduler's Ratings Smackdown

Network TV just feels very stagnant to me right now. Shake it up guys.
Here are more good questions from the Masked Mailbox:
"Do you expect a strike schedule and a regular schedule at the upfronts, or will they go for hope (and maybe run summer into October)?"
I think it comes down to when and if an actual strike happens. My sense is the networks will announce fall schedules assuming product will be delivered in late September, and they may leave it up to their sales executives to privately go over some strike-related programming with the advertisers.
I do not believe that you will see two schedules announced in the upfront presentations.
***
"More TV time travel? @NBCTimeless is in doubt, ABC shelved 'Time After Time' & @TheCW_Legends is no renewal lock. Thoughts @maskedscheduler?"
Time travel is one of the most difficult sub-genres of a genre that has had limited success on the broadcast networks. Sci-fi appeals to a limited audience that is more 25-54 than 18-49 and they are the most discriminating of viewers.
After screening the "Timeless" pilot I contacted Shawn Ryan, who I met when we aired his excellent "Chicago Code" on FOX.
Shawn came to visit and we had a long and stimulating conversation about the business.
I told Shawn how much I enjoyed the "Timeless" pilot but was honest with him about my issue with these shows, which is that the fans of this genre bail once they feel the show is not following the rules that they set up in the premise. Time travel is so heady that it is difficult to follow the rules. Fans of this genre are generally not forgiving and move on to something else.
Time travel pilots often test well, as does much of sci-fi, and executives are tempted to put these shows on and marketing peeps like to promote them but as we saw this season (and you can include "Frequency") the failure rate is quite high.
"Legends of Tomorrow," however, has already been renewed for next season, so at least one will survive.
***
One last question: "Are broadcast execs still annoyed that Netflix doesn't release actual ratings?"
I think that is the least of the problems that Netflix poses to the networks. They march to a different drum, being reliant on subscribers and not advertising. I think what annoys broadcasters is the comparison of viewership of Netflix originals like "Orange Is the New Black" and "House of Cards" with audiences for originals on rated platforms.
What would be interesting to know is the comparison of consumption of off-network and cable product on Netflix with Netflix originals.
Pilot season is kicking in, so next week we'll get on to that.
***
Yesterday’s sked:
- "Total Divas (E!, L+1) Got a problem with that? Good, I didn't think so.
- "NXT" (WWE Network)
- "Designated Survivor" (ABC, L+1)
- "Fargo" (FX screener of episode 2)
- "Outsiders" (WGN America, L+10) I know it's been canceled but I'll ride it out.
On Twitter I'm @maskedscheduler, and you can email me at masked.scheduler@gmail.com.

Broadcast primetime live + same-day ratings for Thursday, April 20, 2017

The numbers for Thursday include the return of an NBC show from hiatus:

Time Show Adults 18-49 Rating/Share Viewers (millions)
8 p.m. The Big Bang Theory (CBS) – R 1.3/6 8.40
Masterchef Junior (FOX) 1.0/4 3.50
Superstore (NBC) 0.9/4 3.21
Scandal (ABC) – R 0.6/3 3.33
Supernatural (The CW) – R 0.2/1 0.85
8:30 p.m. The Great Indoors (CBS) – R 1.0/4 5.60
Powerless (NBC) 0.6/3 2.06
9 p.m. Scandal (ABC) 1.3/5 5.05
The Blacklist (NBC) 0.9/4 4.81
The Amazing Race (CBS) 0.9/4 4.44
Kicking and Screaming (FOX) 0.6/2 1.91
H1Z1: Fight for the Crown (The CW) – S 0.2/1 0.39
10 p.m. The Blacklist (NBC) 0.8/3 4.86
The Amazing Race (CBS) 0.8/3 3.81
The Catch (ABC) 0.6/2 3.02

 

“The Blacklist” returned to NBC following two months off with pretty steady ratings. The network aired back-to-back episodes that drew 0.9 and 0.8 ratings among adults 18-49; the four episodes prior to hiatus all drew 0.9s.

“Scandal” held steady with last week’s 1.3 and tied a “Big Bang Theory” rerun as the night’s top show in adults 18-49. “The Catch,” however, fell a tenth of a point to 0.6 on ABC.

“Superstore” rose a tenth vs. its last episode to 0.9, while “Powerless” was flat at 0.6. A double shot of “The Amazing Race” on CBS drew 0.9/0.8, in line with its season average. “Masterchef Junior” (1.0) was up a tenth on FOX, and “Kicking and Screaming” held at 0.6.

Network averages:

CBS NBC NBC FOX CW
Adults 18-49 rating/share 1.0/4 0.8/3 0.8/3 0.8/3 0.2/1
Total Viewers (millions) 5.08 4.10 3.80 2.70 0.62

 

Late-night metered market ratings (adults 18-49, households):

11:35 p.m.

“The Tonight Show Starring Jimmy Fallon”: 0.6/3, 1.9/5

“Jimmy Kimmel Live”: 0.5/3, 1.7/5

“The Late Show with Stephen Colbert”: 0.4/2, 2.0/5

12:35 a.m.

“Nightline”: 0.3/2, 1.2/4

“Late Night with Seth Meyers” – R: 0.3/2, 1.0/4

“The Late Late Show with James Corden”: 0.2/2, 0.9/3

Definitions:
Rating
: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Fast Affiliate Ratings: These first national ratings are available at approximately 11 a.m. ET the day after telecast. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. 
Share (of Audience): 
The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. 
Time Shifted Viewing:
 Program ratings for national sources are produced in three streams of data – Live, Live +Same-Day and Live +7 Day. Time-shifted figures account for incremental viewing that takes place with DVRs. Live+SD includes viewing during the same broadcast day as the original telecast, with a cut-off of 3 a.m. local time when meters transmit daily viewing to Nielsen for processing. Live +7 ratings include  viewing that takes place during the 7 days following a telecast.

Source: The Nielsen Company.

Posted by:Rick Porter

Rick Porter has been covering TV since the days when networks sent screeners on VHS, one of which was a teaser for the first season of "American Idol." He's left-handed, makes a very solid grilled cheese and has been editor of TV by the Numbers since October 2015. He lives in Austin.

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