Masked Scheduler's Ratings Smackdown

Before I answer some Masked Mail, there seems to be some dispute about whether "The Rookie" (ABC) has been picked up directly to series or has just made a pilot and will be considered with all the other pilots. We'll get to the bottom of this because I'm sure some ABC suit reads all this nonsense.
***
TN has an interesting question:
"As a Canadian TV viewer, do we matter when it comes to renewals and cancellations? There's been a number of shows I believe that have been quite popular with us but not so much with American viewers."
Just so we're all on the same page, in May, after the networks have picked up pilots to series, the studios invite the international buyers out to California and make deals for the new series on international channels. So the American networks, for better or worse, choose the shows that will then be part of channels throughout the world.
When a network cancels a show, the buyer who bet on the show is up the creek without a paddle. The studios do not continue to make episodes for the international channels. Everybody matters, but the United States market still holds all the chips for shows that start their broadcast life on one of the five networks.
The tables are turned a bit when it comes to Netflix, where the streamer drops international productions that they acquire from all over the world. American viewers may take to something only to discover that the foreign studio has dropped the series. Payback. Netflix can of course choose to pick up the rights to produce more episodes, as was the case with "Black Mirror."
***
"comicmanshipper" asks:
"Do you think eventually Netflix , Amazon , etc. will syndicate their programming to cable stations? I know we have seen this a couple of times, for a couple of short runs ... but I am talking about this as a serious $$$ generator."
You're seeing a bit of this starting to happen. "Catastrophe" from Amazon played on Lifetime, and I'm sure that there are a few other examples, but I don't think that's going to explode in the future. Keep in mind, many of these shows are pretty narrow and may require editing for time and language to play on a basic cable channel. "The Sopranos" was a bust in syndication.
Netflix prides itself on building up this library, and as less off-network product shows up on the streamer, they're going to need the product.
***
"Mr. Mudds" sent this over the Twitter:
"What do you think 'Scorpion's' chances are for next season? They want syndication and CBS owns it, so hopefully that will push them through. The Cancel Bear seems to like their chances but want to hear from the master!"
Cancel Bear rules the cancel/renew landscape on TVBTN, and I often make a guess on new series after three airings. I think he's right, and "Scorpion" may be one of the shows that CBS migrates to Friday or even Saturday night if they are trying to build up the inventory. Can't comment on it creatively since I bailed after a few episodes.
Always looking for more questions at masked.scheduler@gmail.com or tweet me @maskedscheduler.

Broadcast primetime live + same-day ratings for Thursday, April 26, 2018

Note: FOX’s live NFL Draft coverage may result in greater adjustments than usual for the network in the final ratings.

The numbers for Thursday:

Time Show Adults 18-49 rating/share
Viewers (millions)
8 p.m. The Big Bang Theory (CBS) 1.9/9 11.52
Grey’s Anatomy (ABC) 1.4/6 6.46
NFL Draft (FOX) (8-11 p.m.) 1.1/4 3.83
Superstore (NBC) 0.7/3 2.85
Supernatural (The CW) 0.4/2 1.48
8:30 p.m. Young Sheldon (CBS) 1.7/7 11.01
AP Bio (NBC) 0.5/2 1.77
9 p.m. Mom (CBS) 1.3/5 8.46
Station 19 (ABC) 0.9/3 5.17
Will & Grace (NBC) – R 0.4/2 1.78
Arrow (The CW) 0.3/1 0.91
9:30 p.m. Life in Pieces (CBS) 1.0/4 6.29
Champions (NBC) 0.4/2 1.53
10 p.m.
Chicago Fire (NBC) 0.9/4 5.41
SWAT (CBS) 0.8/3 5.25
Quantico (ABC) – P 0.5/2 2.76

 

The NFL Draft didn’t draw big numbers for FOX Thursday, but multi-network coverage of the draft likely helped push a number of shows down in the ratings.

“The Big Bang Theory” (1.9 rating in adults 18-49) and “Grey’s Anatomy” (1.4) hit series lows, and “Quantico’s” premiere tied its series low at 0.5. “Young Sheldon” was at a season-low 1.7.

Aside from “Champions” (even with last week’s 0.4), all of NBC’s original shows fell a tenth of a point vs. last week. “Station 19” slid two tenths to a season-low 0.9 on ABC, and “Mom” (1.3) and “SWAT” (0.8) came down a tenth apiece on CBS. “Life in Pieces” held steady at 1.0.

As for the NFL Draft, FOX’s coverage averaged 3.83 million viewers and a 1.1 in the 18-49 demo, pending updates. Round 1 of the draft as a whole delivered an 8.3 household rating in metered markets on ESPN (3.9), FOX (2.9) and the NFL Network (1.5).

Network averages:

CBS FOX ABC NBC CW
Adults 18-49 rating/share 1.3/5 1.1/4 1.0/4 0.6/3 0.4/2
Total Viewers (millions) 7.96 3.83 4.79 3.12 1.20

 

Late-night metered market ratings (adults 18-49, households):

11:35 p.m.

“The Late Show with Stephen Colbert”: 0.4/3, 2.5/7

“The Tonight Show Starring Jimmy Fallon”: 0.4/3, 1.8/5

“Jimmy Kimmel Live”: 0.4/3, 1.6/5

12:35 a.m.

“Late Night with Seth Meyers”: 0.3/3, 1.1/4

“Nightline”: 0.3/3, 1.1/4

“The Late Late Show with James Corden”: 0.2/2, 1.1/4

Definitions:

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Fast Affiliate Ratings: These first national ratings are available at approximately 11 a.m. ET the day after telecast. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. 
Share (of Audience): 
The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. 
Time Shifted Viewing:
 Program ratings for national sources are produced in three streams of data – Live, Live +Same-Day and Live +7 Day. Time-shifted figures account for incremental viewing that takes place with DVRs. Live+SD includes viewing during the same broadcast day as the original telecast, with a cut-off of 3 a.m. local time when meters transmit daily viewing to Nielsen for processing. Live +7 ratings include  viewing that takes place during the 7 days following a telecast.

Source: The Nielsen Company.

Posted by:Rick Porter

Rick Porter has been covering TV since the days when networks sent screeners on VHS, one of which was a teaser for the first season of "American Idol." He's left-handed, makes a very solid grilled cheese and has been editor of TV by the Numbers since October 2015. He lives in Austin.

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