Masked Scheduler's Ratings Smackdown

Some Masked Mail for you all, starting with JS, who asked a question on Twitter:
"Any thoughts on likelihood of 'The Exorcist' renewal? Getting S2 was a pleasant surprise, but it makes the waiting even more difficult this year. Wish/hope a move to FX is on the table."
I would say the odds of a third season are less than 50%. FOX will be an interesting place in May as they set a schedule knowing that their studio may no longer be their studio by the end of the 2018-19 season. This will factor into their decision-making. Given the rather slim ratings for "The Exorcist," ad sales probably doesn't cover the license fee and 21CF (or New FOX) will not benefit from the backend.
Also, don't expect it to go over to FX. They have never taken an FBC reject, and their connection to the broadcast network will also be in flux in the new season.
Sorry I couldn't be more positive, and as always, what do I know?
LY wants to know, "Why doesn't The CW have regular sitcoms, like its predecessors The WB and UPN?"
I don't think comedies were ever really successful on either of those weblets, and to the credit of The CW, they have a programming formula that is working for them. Also, some of their series, like my two faves "Jane the Virgin" and "Crazy Ex-Girlfriend," play as comedies. They seem to be content to play in that space with some of the new series.
The CW's financial model is different from the other networks, and the formats that they target allow for international sales to make these shows profitable. Comedies generally don't sell as well abroad.
Given their adherence to the hour format and their focus on superhero/fantasy and female-oriented serials, adding comedies would mean jump-starting a night. I could be wrong, but I don't see half-hour comedies in The CW's future.
As I continue to avoid the Winter Olympics, next up on my Netflix procedurals marathon is "Witnesses." This is another French short series, and it's pretty good.
Enjoy the weekend gang.
Email me your questions at and find me on Twitter @maskedscheduler.

Broadcast primetime live + same-day ratings for Thursday, Feb. 22, 2018

Note: NBC’s live Winter Olympics broadcast may result in greater adjustments than usual for the network in the final ratings.

The numbers for Thursday:

Time Show Adults 18-49 rating/share
Viewers (millions)
8 p.m. Winter Olympics (NBC) (8-11 p.m.) 3.4/13 14.89
The Big Bang Theory (CBS) – R 1.3/5 7.90
The Bachelor Winter Games (ABC) (8-10 p.m.) – F 0.7/3 3.18
Gotham (FOX) – R 0.4/2 1.42
Supernatural (The CW) – R 0.3/1 0.97
8:30 p.m. Young Sheldon (CBS) – R 1.2/5 7.01
9 p.m. The Big Bang Theory (CBS) – R 1.1/4 6.32
9-1-1 (FOX) – R 0.5/2 1.98
Arrow (The CW) – R 0.2/1 0.71
9:30 p.m. Mom (CBS) – R 0.9/3 4.92
10 p.m. SWAT (CBS) – R 0.7/3 3.97
The Bachelor Winter Games Reunion (ABC) – S 0.6/2 2.67


The Winter Olympics built a little bit on Wednesday’s low numbers, but they were still below average Thursday night.

NBC drew 14.89 million viewers and a 3.4 rating in adults 18-49, up a little from Wednesday’s preliminary 13.98 million and 3.3 (but down from the previous Thursday’s 16 million and 3.9). In metered markets, NBC and NBCSN earned a combined 12.0 household rating.

ABC was the only other network airing originals Thursday. The finale of “The Bachelor Winter Games” came in at 0.7, even with a week ago, and a reunion special at 10 p.m. posted a 0.6.

Network averages:

Adults 18-49 rating/share 3.4/13 1.0/4 0.7/3 0.4/2 0.3/1
Total Viewers (millions) 14.89 5.68 3.01 1.70 0.84



Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Fast Affiliate Ratings: These first national ratings are available at approximately 11 a.m. ET the day after telecast. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. 
Share (of Audience): 
The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. 
Time Shifted Viewing:
 Program ratings for national sources are produced in three streams of data – Live, Live +Same-Day and Live +7 Day. Time-shifted figures account for incremental viewing that takes place with DVRs. Live+SD includes viewing during the same broadcast day as the original telecast, with a cut-off of 3 a.m. local time when meters transmit daily viewing to Nielsen for processing. Live +7 ratings include  viewing that takes place during the 7 days following a telecast.

Source: The Nielsen Company.

Posted by:Rick Porter

Rick Porter has been covering TV since the days when networks sent screeners on VHS, one of which was a teaser for the first season of "American Idol." He's left-handed, makes a very solid grilled cheese and has been editor of TV by the Numbers since October 2015. He lives in Austin.

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