Masked Scheduler's Ratings Smackdown

Yesterday I was part of a panel of executives who collectively helped to create the “Must-See-TV” era at NBC. It was one of those rare moment in time where so much talent was assembled working together for a common purpose. We built one of the most dominant nights in the history of television with shows like "Cheers," "Seinfeld," "Friends," "Will & Grace," "Mad About You" and "Frasier." They were all multi-camera comedies (performed before a live audience), something looked down upon today (other than at CBS among the networks)
I wrote a lot about MSTV from my scheduling perspective for the original Masked Scheduler blog, and I will share some of those recollections with you over the next few months.
Meanwhile here’s a link to the Variety story on the event: http://variety.com/2017/tv/news/hrts-must-see-tv-1201980583/
Last night’s schedule:
- "WWE Smackdown" (USA L+SD)
- "Fresh Off the Boat" (ABC L+SD)
- "Outsiders" (WGN America L+SD)
Looked at my DVR to-do list this morning and Sunday night is filling up with "Homeland," "Girls," "The Walking Dead" and "Billions."
Back soon.
You can follow me on Twitter @maskedscheduler
Questions? Send to masked.scheduler@gmail.com

Broadcast primetime live + same-day ratings for Tuesday, Feb. 7, 2017

The numbers for Tuesday are down a little for the night’s top shows, but not drastically so:

Time Show Adults 18-49 Rating/Share Viewers (millions)
8 p.m. NCIS (CBS) 1.7/6 15.43
The Middle (ABC) 1.5/5 6.33
The Wall (NBC) 1.4/5 6.04
The Flash (The CW) 1.1/4 2.94
New Girl (FOX) 0.9/3 2.27
8:30 p.m. American Housewife (ABC) 1.5/5 5.36
The Mick (FOX) 0.9/3 2.49
9 p.m. This Is Us (NBC) 2.5/8 9.54
Bull (CBS) 1.3/4 10.72
Fresh Off the Boat (ABC) 1.2/4 3.79
Bones (FOX) 0.7/3 3.04
Legends of Tomorrow (The CW) 0.7/3 1.89
9:30 p.m. The Real O’Neals (ABC) 0.9/3 2.82
10 p.m. Chicago Fire (NBC) 1.5/5 6.78
NCIS: New Orleans (CBS) 1.0/4 8.91
Agents of SHIELD (ABC) 0.7/3 2.13

 

Tuesday was a slightly down night for the broadcast networks, with several shows declining from their previous episodes. No drop, however, was all that drastic.

“This Is Us” once again led the night with a 2.5 rating in adults 18-49, off 0.3 from its last airing. “Chicago Fire” (1.5) also fell three tenths of a point, while “NCIS” (1.7), “The Mick” (0.9) and “The Middle” (1.5) fell two tenths each and “The Wall” (1.4), “NCIS: New Orleans” (series low 1.0) and “Bones” (0.7) were off a tenth.

On the plus side, “The Real O’Neals” (0.9) and “Agents of SHIELD” (0.7) each rose a tenth from their last episodes for ABC, while “American Housewife” (1.5) and “Fresh Off the Boat” (1.2) held steady. The CW also held even with last week, with “The Flash” at 1.1 and “Legends of Tomorrow” at 0.7. “Bull” matched the 1.3 for its last episode.

Network averages:

NBC CBS ABC CW FOX
Adults 18-49 rating/share 1.8/6 1.3/5 1.1/4 0.9/3 0.8/3
Total Viewers (millions) 7.45 11.69 3.76 2.41 2.71

 

Late-night metered market ratings (adults 18-49, households):

11:35 p.m.

“The Tonight Show Starring Jimmy Fallon”: 0.8/4, 2.3/6

“Jimmy Kimmel Live”: 0.5/3, 1.5/4

“The Late Show with Stephen Colbert”: 0.4/2, 2.6/7

12:35 a.m.

“Late Night with Seth Meyers”: 0.4/3, 1.3/5

“Nightline”: 0.3/2, 1.0/4

“The Late Late Show with James Corden” – R: 0.2/2, 1.1/4

Definitions:
Rating
: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Fast Affiliate Ratings: These first national ratings are available at approximately 11 a.m. ET the day after telecast. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. 
Share (of Audience): 
The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. 
Time Shifted Viewing:
 Program ratings for national sources are produced in three streams of data – Live, Live +Same-Day and Live +7 Day. Time-shifted figures account for incremental viewing that takes place with DVRs. Live+SD includes viewing during the same broadcast day as the original telecast, with a cut-off of 3 a.m. local time when meters transmit daily viewing to Nielsen for processing. Live +7 ratings include  viewing that takes place during the 7 days following a telecast.

Source: The Nielsen Company.

Posted by:Rick Porter

Rick Porter has been covering TV since the days when networks sent screeners on VHS, one of which was a teaser for the first season of "American Idol." He's left-handed, makes a very solid grilled cheese and has been editor of TV by the Numbers since October 2015. He lives in Austin.

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