Masked Scheduler's Ratings Smackdown

A little more Masked Mail today. BS has a question about "show killers":
"Are there actors and actresses who you try to avoid casting because of a pattern of flops?"
Every network casting department appears to have their list of favorite actors and actresses, people they go to time and again even though their shows repeatedly get canceled. I don't know if you can blame the performer for the track record of failure. Some actors just get that label attached to them, but it has never stopped a network from continuing to cast them. Every once in a while, a "show killer" finally gets the right role. That was the case with Alex O'Loughlin, who finally found his niche at CBS with "Hawaii Five-0."
When I was at NBC, our casting department had their favorites who some of us considered show killers. One I remember was Craig Bierko, who always had a role in some NBC pilot. I remember running a current meeting when an executive mentioned Bierko was cast in some midseason comedy. I looked over at my pal Vince Manze, our top promo guy, who was not a fan. He had drifted away, and I thought he hadn't heard the news. Well, about five minutes after the announcement, it finally penetrated Vince’s brain and he shouted out "CRAIG BIERKO!!!" I won't go into what he said after that.
***
YS has a scheduling question:
"As a former scheduler, what do you make of how ABC is launching 'For The People'? Its premiere will follow an episode of 'Black-ish,' but week 2 will follow a 'Modern Family' rerun. After that a brand new (unproven) show, 'Splitting Up Together,' is its lead-in. In a time period that's been a problem for them for a while, ABC is launching a new Shonda Rhimes show with little support.
"While it looks like ABC has little faith in the show, isn't it counter-productive not to give a new show its best chance to succeed, especially as their affiliates likely desire stronger lead-ins to their 11 p.m. news?"
ABC generally orders a lot more product in May than the other broadcast networks. At least that's the way it has felt to me over the years. As a result, they generally have series orders that were never really picked up with a time period in mind, and then it's up to the schedulers to put a lot of square pegs in round holes and put together 22 hours.
I have to believe that ABC looked at all their midseason shows and gave the shows they believe have the best chance of succeeding the best timeslots. They have seen episodes beyond the pilots. Also, given the Netflix/Shonda Rhimes deal, ABC probably doesn't have the same desire to put her shows in the best time periods unless they deserve it.
***
Questions go to masked.scheduler@gmail.com, and the Twitter is @maskedscheduler.
Off to Vegas for the NCAA Tournament, so see you all on Monday.

Broadcast primetime live + same-day ratings for Tuesday, March 13, 2018

The numbers for Tuesday:

Time Show Adults 18-49 rating/share
Viewers (millions)
8 p.m. The Voice (NBC) 2.2/9 10.99
NCIS (CBS) 1.4/6 13.07
The Middle (ABC) 1.1/4 4.78
The Flash (The CW) 0.7/3 2.07
Lethal Weapon (FOX) – R 0.5/2 2.01
8:30 p.m Fresh Off the Boat (ABC) 0.9/3 3.10
9 p.m. This Is Us (NBC) – F 2.7/10 10.85
Bull (CBS) 1.2/5 10.59
Black-ish (ABC) 0.9/3 2.99
LA to Vegas (FOX) 0.7/3 2.10
Black Lightning (The CW) 0.5/2 1.48
9:30 p.m. Black-ish (ABC) 0.8/3 2.84
The Mick (FOX) 0.6/2 1.84
10 p.m. Rise (NBC) – P 1.3/5 5.69
NCIS: New Orleans (CBS) 1.0/4 9.19
For the People (ABC) – P 0.8/3 3.25

 

NBC got decent ratings from the premiere of “Rise” Tuesday night. The new series debuted to a 1.3 rating among adults 18-49, in line with “Chicago Med’s” average in the 10 p.m. spot.

“This Is Us” closed its season at the top of the 18-49 ratings, per usual, but its 2.7 was down from a 3.4 for last season’s finale. It was up week to week, however, and on par with its season average (minus the Super Bowl Sunday episode). “The Voice” was up a tenth of a point vs. last week at 2.2.

The night’s other premiere, “For the People” on ABC, earned a 0.8, a little better than the 0.7 average for “Kevin (Probably) Saves the World” in the same timeslot. “The Middle” (1.1), “Fresh Off the Boat” (0.9) and “Black-ish” (0.9 and 0.8) were all on the low side.

“The Flash” (0.7) and “Black Lightning” (0.5) both held steady on The CW, as did “NCIS” (1.4) on CBS and FOX’s comedies “LA to Vegas” (0.7) and “The Mick” (0.6). “Bull” was off a tenth at 1.1 for CBS, but “NCIS: New Orleans” ticked up to 1.0.

Network averages:

NBC CBS ABC FOX CW
Adults 18-49 rating/share 2.1/8 1.2/5 0.9/3 0.6/2 0.6/2
Total Viewers (millions) 9.18 10.95 3.37 1.99 1.78

 

Late-night metered market ratings (adults 18-49, households):

11:35 p.m.

“The Tonight Show Starring Jimmy Fallon”: 0.6/3, 1.9/5

“Jimmy Kimmel Live”: 0.6/3, 1.7/5

“The Late Show with Stephen Colbert”: 0.5/3, 2.7/7

12:35 a.m.

“Nightline”: 0.4/3, 1.2/4

“Late Night with Seth Meyers”: 0.3/3, 1.2/4

“The Late Late Show with James Corden”: 0.2/2, 1.2/4

Definitions:
Rating
: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Fast Affiliate Ratings: These first national ratings are available at approximately 11 a.m. ET the day after telecast. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. 
Share (of Audience): 
The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. 
Time Shifted Viewing:
 Program ratings for national sources are produced in three streams of data – Live, Live +Same-Day and Live +7 Day. Time-shifted figures account for incremental viewing that takes place with DVRs. Live+SD includes viewing during the same broadcast day as the original telecast, with a cut-off of 3 a.m. local time when meters transmit daily viewing to Nielsen for processing. Live +7 ratings include  viewing that takes place during the 7 days following a telecast.

Source: The Nielsen Company.

Posted by:Rick Porter

Rick Porter has been covering TV since the days when networks sent screeners on VHS, one of which was a teaser for the first season of "American Idol." He's left-handed, makes a very solid grilled cheese and has been editor of TV by the Numbers since October 2015. He lives in Austin.

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