Masked Scheduler's Ratings Smackdown

"The Voice" is following a similar demographic pattern to "American Idol," as its audience is getting older. Last night "This Is Us" improved on "The Voice" in the young demos, but "The Voice" had more total viewers. Also, as I said yesterday, the success of "TIU" following "The Voice" should motivate NBC to find something similar to follow the Monday edition. Just a friendly suggestion.
Let's open up the Masked Mailbox. Here's a letter from JW:
"I started following you on Twitter thanks to your 'Fringe' giveaways (sadly, never won anything lol!). Maybe I'm wrong, but there seemed to be a special place in your masked heart for 'Fringe' - are there any stories for how that came to pass?"
Well JW, ironically as a programmer I was never a fan of science fiction series, but "Fringe" was an exception to that rule for three reasons:
1) "Fringe" felt like it was going to be self-contained episodes and more monster of the week than mythology (turned out I was wrong).
2) At its center, "Fringe" was a family drama and, to me, family is the most important element of all successful shows.
3) The three leads were outstanding.
We received the "Fringe" script as a writers' strike was on the horizon, so if my memory serves me, we ordered some additional scripts in anticipation of the strike.
The pilot tested strong even for sci-fi standards (they generally test above average), and the show was ready to go into production after the strike concluded.
When I joined Twitter "Fringe" and "Bones: fans were the first to discover my feed and I enjoyed interacting with them and loved their passion for their shows. They inspired me to start giving away posters.
One of my favorite scheduling moves was putting the two shows together on Thursday night, where they performed quite well for us and worked for advertisers on a very important night for sales.
When "Fringe" came on the schedule, it had fewer network commercial minutes and we called it "Remote-Free TV." I'll save that for tomorrow. Stay tuned.
I went on so long yesterday I forgot to give you the schedule so you get two this morning.
Monday:
- "The Walking Dead" (AMC, L+1)
- "Tickled" (HBO) I recommend this bizarre documentary.
- "Monday Night Raw" (USA, L+SD)
- "Homeland" (Showtime, L+1)
- "24:Legacy" (FOX, L+SD) Once in a while Masked Wife would turn to me with a rational question and I would tell her don't bother.
Tuesday:
- "Humans" (AMC, L+1)
- "Suits" (USA, L+7) Good riddance for a while.
- "Smackdown Live" (USA, L+SD)
- "Billions" (Showtime, L+2) This season the show has added one of the most interesting characters on TV.
- "Lethal Weapon" (FOX, L+7) Never disappoints
Twitter me @maskedscheduler
Question me masked.scheduler@gmail.com

Broadcast primetime live + same-day ratings for Tuesday, March 7, 2017

The numbers for Tuesday:

Time Show Adults 18-49 Rating/Share Viewers (millions)
8 p.m. The Voice (NBC) 2.6/9 11.50
NCIS (CBS) 1.6/6 14.06
The Middle (ABC) 1.4/5 6.10
The Flash (The CW) 0.9/3 2.49
New Girl (FOX) – R 0.5/2 1.39
8:30 p.m. American Housewife (ABC) 1.4/5 5.16
The Mick (FOX) – R 0.5/2 1.38
9 p.m. This Is Us (NBC) 2.9/10 11.04
Bull (CBS) 1.3/5 10.33
Fresh Off the Boat (ABC) 1.1/4 3.68
Bones (FOX) 0.7/3 2.85
Legends of Tomorrow (The CW) 0.5/2 1.55
9:30 p.m. The Real O’Neals (ABC) 0.9/3 2.89
10 p.m. Chicago Justice (NBC) 1.3/5 6.17
NCIS: New Orleans (CBS) 1.1/4 8.93
People Icons (ABC) – P 0.5/2 2.60

 

“This Is Us” continued its strong run Tuesday night. The NBC freshman hit delivered a season high in total viewers (11.04 million) and recorded its second-best adults 18-49 rating at 2.9 (up 0.4 from its last episode). It was also the best rating in its regular time period: The show’s season high of 3.0 was for an episode that aired at 10 p.m. ET.

“The Voice” (2.6) was steady with last week. On the downside, “Chicago Justice” (1.3) fell a tenth from its Sunday airing and was below “Chicago Fire’s” usual performance at 10.

CBS took second for the night with “NCIS,” “Bull” and “NCIS: New Orleans” all matching their last original episodes. At ABC, “The Middle” (1.4) and “The Real O’Neals” (0.9) were each down a tenth of a point from their last outings, but “American Housewife” (1.4) and “Fresh Off the Boat” (1.1) were steady. “People Icons” premiered to a 0.5.

“The Flash” scored a 0.9 for The CW, down 0.2 from last week and tying its season/series low, pending updates. “Legends of Tomorrow” (0.5) dipped a tenth. “Bones” was even with its last episode on FOX.

Network averages:

NBC CBS ABC CW FOX
Adults 18-49 rating/share 2.3/8 1.3/5 1.0/4 0.7/3 0.6/2
Total Viewers (millions) 9.57 11.11 3.84 2.02 2.12

 

Late-night metered market ratings (adults 18-49, households):

11:35 p.m.

“The Tonight Show Starring Jimmy Fallon” – R: 0.6/4, 2.0/5

“The Late Show with Stephen Colbert”: 0.5/3, 2.9/8

“Jimmy Kimmel Live”: 0.5/3, 1.7/5

12:35 a.m.

“The Late Late Show with James Corden”: 0.4/3, 1.5/5

“Late Night with Seth Meyers” – R: 0.4/3, 1.1/4

“Nightline”: 0.3/2, 1.1/4

Definitions:
Rating
: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Fast Affiliate Ratings: These first national ratings are available at approximately 11 a.m. ET the day after telecast. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. 
Share (of Audience): 
The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. 
Time Shifted Viewing:
 Program ratings for national sources are produced in three streams of data – Live, Live +Same-Day and Live +7 Day. Time-shifted figures account for incremental viewing that takes place with DVRs. Live+SD includes viewing during the same broadcast day as the original telecast, with a cut-off of 3 a.m. local time when meters transmit daily viewing to Nielsen for processing. Live +7 ratings include  viewing that takes place during the 7 days following a telecast.

Source: The Nielsen Company.

Posted by:Rick Porter

Rick Porter has been covering TV since the days when networks sent screeners on VHS, one of which was a teaser for the first season of "American Idol." He's left-handed, makes a very solid grilled cheese and has been editor of TV by the Numbers since October 2015. He lives in Austin.

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