Masked Scheduler's Ratings Smackdown

I'll get back to the scheduler's allies soon but first…
In spite of all the talk of the nonlinear, make up your own schedule world, as we approach the upfronts suddenly the talk invariably comes around to time periods and scheduling moves.
Yesterday my copilot on this page, Rick Porter, wrote a piece on the likelihood on NBC moving "This Is Us" to another slot on the schedule. He then asked my opinion on the matter.
NBC is having a solid run, and that is often the time to make a bold move. Also, the best time to move a hit show (and I consider "TIU" a hit by current standards) is in its second season. This is especially true of dramas.
As Rick pointed out, moving "This Is Us" is problematic because of the sports pre-emptions (NFL and Oympics). Also for some insane reason, the show will only do 18 episodes over each of the next two seasons, so the shorter order has to be taken into account in any decision. For me, when a show is hot and it's early in its life cycle, doing as many episodes as possible is the way to go. NBC licenses the show from 20th Century Fox, so you want as many episodes at the lower cost.
Given all these variables I will assume that NBC leaves "This Is Us" right where it is and focuses on the 10 p.m. show. "Chicago Fire" is very moveable, and a more compatible drama might benefit from the "TIU" lead-in.
Tomorrow I'll respond to a question about moving "Frasier."
***
Yesterday's sked:
- "Gotham" (FOX, L+1)
- "Smackdown" (USA, L+SD/live)
- "The Americans" (FX screener) Mazel Tov, Phil and Liz (now you gotta watch next week's episode).
- "Fargo" (FX screener)
On Twitter it's @maskedscheduler. Email masked.scheduler@gmail.com.

Broadcast primetime live + same-day ratings for Tuesday, May 2, 2017

The numbers for Tuesday:

Time Show Adults 18-49 Rating/Share Viewers (millions)
8 p.m. The Voice (NBC) 1.6/7 8.71
NCIS (CBS) 1.4/6 12.46
The Middle (ABC) 1.1/4 5.00
The Flash (The CW) 1.0/4 2.63
Brooklyn Nine-Nine (FOX) 0.6/3 1.71
8:30 p.m. American Housewife (ABC) 1.2/5 4.36
The Mick (FOX) – F 0.7/3 1.86
9 p.m. Bull (CBS) 1.2/5 10.64
Fresh Off the Boat (ABC) 1.0/4 3.29
Prison Break (FOX) 0.9/3 2.41
Great News (NBC) 0.8/3 3.70
iZombie (The CW) 0.3/1 0.98
9:30 p.m. Imaginary Mary (ABC) 0.7/3 2.69
Great News (NBC) 0.6/2 2.63
10 p.m. Chicago Fire (NBC) 1.2/5 5.94
NCIS: New Orleans (CBS) 1.0/4 8.62
Agents of SHIELD (ABC) 0.7/3 2.15

 

Tuesday was not a particularly great night for the broadcast networks, though there were a few bright spots. “NCIS” (1.4 rating among adults 18-49) and “Bull” (1.2) each improved on their last episodes and helped CBS lead the night — the network tied NBC in the 18-49 demo and was an easy winner in total viewers. “NCIS: New Orleans” was down o.1 at 1.0

“The Middle” hit a series-low 1.1 for ABC (it’s already been renewed), and “Imaginary Mary” (0.7) was down a tenth of a point vs. last week. “American Housewife,” “Fresh Off the Boat” and “Agents of SHIELD,” however, all held steady.

NBC’s new comedy “Great News” (0.8/0.6) took a hit in its second week, with both episodes down 0.4 vs. a week ago. “The Voice” (1.6, -0.2) and “Chicago Fire” (1.2, -0.1) were also down.

“Prison Break” was steady at 0.9 for FOX, but both “Brooklyn Nine-Nine” (0.6) and the season finale of “The Mick” (0.7) were off a tenth from last week’s early ratings (“The Mick” adjusted up in the finals). “The Flash” and “iZombie” were even with last week on The CW.

Network averages:

CBS NBC ABC FOX CW
Adults 18-49 rating/share 1.2/5 1.2/5 0.9/3 0.8/3 0.7/3
Total Viewers (millions) 10.57 5.94 3.27 2.10 1.81

 

Late-night metered market ratings (adults 18-49, households):

11:35 p.m.

“The Tonight Show Starring Jimmy Fallon”: 0.6/4, 2.2/6

“The Late Show with Stephen Colbert”: 0.5/3, 2.7/7

“Jimmy Kimmel Live”: 0.3/2, 1.3/3

12:35 a.m.

“Late Night with Seth Meyers”: 0.4/3, 1.3/5

“The Late Late Show with James Corden”: 0.3/2, 1.2/4

“Nightline”: 0.2/1, 0.9/3

Definitions:
Rating
: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Fast Affiliate Ratings: These first national ratings are available at approximately 11 a.m. ET the day after telecast. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. 
Share (of Audience): 
The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. 
Time Shifted Viewing:
 Program ratings for national sources are produced in three streams of data – Live, Live +Same-Day and Live +7 Day. Time-shifted figures account for incremental viewing that takes place with DVRs. Live+SD includes viewing during the same broadcast day as the original telecast, with a cut-off of 3 a.m. local time when meters transmit daily viewing to Nielsen for processing. Live +7 ratings include  viewing that takes place during the 7 days following a telecast.

Source: The Nielsen Company.

Posted by:Rick Porter

Rick Porter has been covering TV since the days when networks sent screeners on VHS, one of which was a teaser for the first season of "American Idol." He's left-handed, makes a very solid grilled cheese and has been editor of TV by the Numbers since October 2015. He lives in Austin.

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