Masked Scheduler's Ratings Smackdown

@RyanUpLate has a question from the Twitterverse:
"Something I've always wondered and just too lazy to watch myself: when live stuff like 'AI,' 'SNL,' Oscars etc. are repeated on the West Coast, they still carry the full network ad load, right? just seems a little unfair that that much time is eaten up by the networks."
When an entertainment show goes live across all time zones, it is treated like a live sporting event with both network and local commercials carried in the show. Often the show is repeated again in primetime (I think that is the case with the Emmy awards) in some (Los Angeles) if not all of the West Coast markets. When that happens, I believe any additional audience is cumed with the initial telecast for what is called a GAA (Gross Average Audience) rating. You can't be counted twice.
When an entertainment event goes live across all time zones, the fast national ratings are a bit misleading, since they don't capture the live viewing of the show on the West Coast. That's because the fast national ratings which show up around 11 a.m. ET, only include the 8-11 p.m. ratings for all time zones regardless of the programs. For example, the fast national rating for the live "American Idol" initially does not reflect the West Coast delivery and is adjusted up within an hour or so. I assume Nielsen still charges the network for making the adjustment.
***
Shaun wants to know if ABC should be concerned about the drop in "Roseanne's" ratings.
Nah. ABC has to be thrilled and looking forward to returning the show next season. They are realistic that the initial ratings were a reflection of all the attention the show received, both as a return of a beloved popular series and the additional cultural significance attached to the show. "Roseanne" continues to perform well above the other recent reboots, including "Will & Grace," which opened well but quickly dipped.
I think Roseanne Barr et al will keep the show culturally relevant and edgy, and I assume that it will remain above a 2.0 L+SD rating in 18-49s for a while.
Masked.scheduler@gmail.com is the email and @maskedscheduler is the Twitter handle where you can comment and follow along.

Broadcast primetime live + same-day ratings for Tuesday, May 8, 2018

The numbers for Tuesday:

Time Show Adults 18-49 rating/share
Viewers (millions)
8 p.m. Roseanne (ABC) 2.6/12 10.19
NCIS (CBS) 1.6/7 14.79
The Voice (NBC) 1.2/5 7.20
Lethal Weapon (FOX) – F 0.8/4 3.10
The Flash (The CW) 0.7/3 1.72
8:30 p.m. The Middle (ABC) 1.5/6 5.85
9 p.m. Bull (CBS) – F 1.3/5 11.80
Black-ish (ABC) 1.2/5 4.36
Rise (NBC) 0.7/3 3.84
New Girl (FOX) (9-10 p.m.) 0.5/2 1.45
The 100 (The CW) 0.4/2 1.11
9:30 p.m. Splitting Up Together (ABC) 1.0/4 3.54
10 p.m. Chicago Med (NBC) 1.0/4 5.77
NCIS: New Orleans (CBS) 0.8/3 8.12
For the People (ABC) 0.5/2 2.09

 

The final episode for long-time “NCIS” cast member Pauley Perrette gave the show a ratings bump Tuesday.

“NCIS” tied its season high in adults 18-49, matching the 1.6 rating for its premiere in September. Its 14.79 million viewers were also a season high. “Bull” scored a 1.3, up from 1.1 last week, with its season finale. “NCIS: New Orleans” slipped a tenth of a point to 0.8.

“Roseanne” stayed on top of the 18-49 rankings with a 2.6, up 0.1 from last week’s fast nationals and even with its final number. “The Middle” and “Black-ish” held steady for ABC, but “Splitting Up Together (1.0) and “For the People” (0.5) each dipped a tenth.

“The Flash” improved a tenth to 0.7 on The CW, while “The 100” was even with last week’s preliminary 0.4 (it adjusted down in the finals). The season finale of “Lethal Weapon” on FOX rose a tenth to 0.8, while an hour of “New Girl” came in at 0.5, even with last week.

“The Voice” and “Rise” were both flat vs. last week for NBC. “Chicago Med’s” 1.0 is up a tenth vs. its fast national rating a week ago and even with its final number.

Network averages:

CBS ABC NBC FOX CW
Adults 18-49 rating/share 1.2/5 1.2/5 1.0/4 0.7/3 0.5/2
Total Viewers (millions) 11.57 4.69 5.60 2.28 1.42

 

Late-night metered market ratings (adults 18-49, households):

11:35 p.m.

“The Tonight Show Starring Jimmy Fallon”: 0.5/3, 1.8/5

“The Late Show with Stephen Colbert”: 0.4/3, 2.6/7

“Jimmy Kimmel Live”: 0.4/3, 1.6/4

12:35 a.m.

“Late Night with Seth Meyers”: 0.3/3, 1.1/4

“Nightline”: 0.3/2, 1.0/4

“The Late Late Show with James Corden”: 0.2/2, 1.1/4

Definitions:
Rating
: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Fast Affiliate Ratings: These first national ratings are available at approximately 11 a.m. ET the day after telecast. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. 
Share (of Audience): 
The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. 
Time Shifted Viewing:
 Program ratings for national sources are produced in three streams of data – Live, Live +Same-Day and Live +7 Day. Time-shifted figures account for incremental viewing that takes place with DVRs. Live+SD includes viewing during the same broadcast day as the original telecast, with a cut-off of 3 a.m. local time when meters transmit daily viewing to Nielsen for processing. Live +7 ratings include  viewing that takes place during the 7 days following a telecast.

Source: The Nielsen Company.

Posted by:Rick Porter

Rick Porter has been covering TV since the days when networks sent screeners on VHS, one of which was a teaser for the first season of "American Idol." He's left-handed, makes a very solid grilled cheese and has been editor of TV by the Numbers since October 2015. He lives in Austin.

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