Masked Scheduler's Ratings Smackdown

Any network that starts off the night with the Holiday classic "Rudolph the Red-Nosed Reindeer" and ends the night with "The Victoria's Secret Fashion Show" is aces in my book. Talk about flow.
***
The Masked Mailbox is filling up so let’s answer a few. BS wonders:
"Did 'Kevin (Probably) Saves the World' (likely) end up on the wrong network? I think it would have done a lot better in the same slot on NBC. 'The Mayor' was a lousy lead-in to stick it with, and 'Kevin' is more compatible with 'This is Us' than 'L&O True Crime' was."
Shows wind up on the network they wind up on for a variety of reasons. Assuming flow still exists, it's hard to say that "K(P)STW" would not benefit from a "TIU" lead-in -- but then, most shows would. As much as you may try to schedule for needs, you often wind up with a set of pilots that don't necessarily fit together, so you do the best you can.
I don't think I was ever in a scheduling room where all the pieces made perfect sense together.
***
BO has probably lost countless hours of sleep wondering about this:
"I am curious about your thoughts on the strange history of 'Til Death' on FOX. It kept getting renewed season after season, yet half the episodes were ultimately burned off in the fourth season. They were burned off in no particular order, which became obvious through format changes and a daughter that was recast several times."
I remember reading the "Til Death" pilot script and thinking it was pretty funny, and the notion of a long-married dude imparting his wisdom to a recently married guy would offer lots of comedic situations. Brad Garrett was cast after we picked up the pilot. I don't think the execution was all that good (remember the Second Commandment of Television: A CONCEPT IS ONLY AS GOOD AS ITS EXECUTION), and the series quickly deviated from the premise.
If I remember correctly, we brought it back for a second season to pair up with a Kelsey Grammer/Patricia Heaton comedy, "Back to You" (talk about a show on the wrong network), created by Steve Levitan. That was the year of the WGA strike. I believe it was sometime that year when Sony approached us with a deal for two more seasons of the comedy at a ridiculously low license fee. They were trying to get to enough episodes for syndication. We took the deal because we needed some filler programming to get us to "American Idol."
The ratings were so bad that eventually we just burned the episodes off wherever we needed to fill a hole. So, to answer your question, "Til Death" remained on the air because of a deal and not because of any love for the show.
I did get to know Brad Garrett. I ran into him once at Mulberry Pizza on Ventura Blvd. and he treated the Masked Wife and me to a pie, so there is that.
Any more burning questions? Send them to masked.scheduler@gmail.com, and you can follow me on Twitter @maskedscheduler and inquire there as well.

Broadcast primetime live + same-day ratings for Tuesday, Nov. 28, 2017

The numbers for Tuesday:

Time Show Adults 18-49 rating/share
Viewers (millions)
8 p.m. The Voice (NBC) 1.8/7 10.51
Rudolph the Red-Nosed Reindeer (CBS) – S 1.8/7 8.02
Lethal Weapon (FOX) 1.0/4 4.95
The Flash (The CW) 0.9/4 2.74
The Middle (ABC) – R 0.8/3 3.94
8:30 p.m. Fresh Off the Boat (ABC) – R 0.6/2 2.71
9 p.m. This Is Us (NBC) 2.7/9 10.84
NCIS (CBS) – R 1.0/4 7.76
Legends of Tomorrow (The CW) 0.9/4 2.76
The Mick (FOX) 0.8/3 2.20
Black-ish (ABC) – R 0.6/2 2.61
9:30 p.m. Brooklyn Nine-Nine (FOX) 0.7/3 1.71
The Mayor (ABC) – R 0.5/2 1.95
10 p.m. The Victoria’s Secret Fashion Show (CBS) – S 1.5/6 4.98
Chicago Med (NBC) 1.3/5 7.87
Kevin (Probably) Saves the World (ABC) – R 0.5/2 2.03

 

The CW’s superhero crossover concluded Tuesday with a sizable boost for “Legends of Tomorrow” — but nothing for “The Flash.”

Both shows scored a 0.9 rating among adults 18-49. For “Legends,” that’s a 0.4-point boost over its season average. For “The Flash,” that’s on par with its average so far. As a whole, the event’s 0.9 rating is off from last season’s 1.3 average across the four shows, but the average percentage lift is not far off (60 percent this week vs. 65 percent a year ago).

NBC led the night as “This Is Us” (2.7) hit a five-week high, “The Voice” (1.8) was up 0.1 over last week and “Chicago Med” (1.3) matched its premiere a week ago. All three shows improved in total viewers week to week.

“The Mick” (0.8) and “Brooklyn Nine-Nine” (0.7) each rose a tenth for FOX. “Lethal Weapon” was steady in adults 18-49 at 1.0 and had its most-watched episode of the season with 4.95 million viewers.

A pair of CBS specials were each down a fair amount from last year. “Rudolph the Red-Nosed Reindeer” slipped half a point to 1.8, and “The Victoria’s Secret Fashion Show” (1.5) was off six tenths.

Network averages:

NBC CBS FOX CW ABC
Adults 18-49 rating/share 1.9/7 1.5/6 0.9/3 0.9/3 0.6/2
Total Viewers (millions) 9.74 6.92 3.46 2.75 2.54

 

Late-night metered market ratings to come.

Definitions:
Rating
: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Fast Affiliate Ratings: These first national ratings are available at approximately 11 a.m. ET the day after telecast. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. 
Share (of Audience): 
The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. 
Time Shifted Viewing:
 Program ratings for national sources are produced in three streams of data – Live, Live +Same-Day and Live +7 Day. Time-shifted figures account for incremental viewing that takes place with DVRs. Live+SD includes viewing during the same broadcast day as the original telecast, with a cut-off of 3 a.m. local time when meters transmit daily viewing to Nielsen for processing. Live +7 ratings include  viewing that takes place during the 7 days following a telecast.

Source: The Nielsen Company.

Posted by:Rick Porter

Rick Porter has been covering TV since the days when networks sent screeners on VHS, one of which was a teaser for the first season of "American Idol." He's left-handed, makes a very solid grilled cheese and has been editor of TV by the Numbers since October 2015. He lives in Austin.

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