Masked Scheduler's Ratings Smackdown

So, "Roseanne" is legit. We can discuss forever why that is, but after three weeks this show will settle in at a very respectable number. That's a good thing for all of broadcast television, especially as they approach the upfronts. It's a good story.
Since imitation is the greatest form of television, look for an increase in the number of multi-camera comedies, a greater emphasis on family and more shows outside of the traditional regions of the country. Of course, most of them will fail, because a lot has to come together to make a hit. It will always be the exception rather than the rule. There will also be some misunderstanding of why "Roseanne" worked.
One observation about "Roseanne" that dawned on me yesterday when the ratings came in was that the success of the show happened after daylight saving time. This is an 8 p.m. show that premiered at the moment that early evening HUT (Homes Using Television) levels are declining. We'll never know what "Roseanne's" premiere numbers would have been if the comedy had premiered, say, in February. You can make the case that with delayed viewing, the aggregate number would be the same, but I'm not so sure.
Regardless, they have to be happy over at ABC, and something like this gets the juices running and makes working in this crazy business fun ... for a moment.
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Speaking of late season premieres, I'm not sure what FOX was thinking by bringing back "New Girl" so late in the season for its final eight episodes. "NG" was one of the strongest testing comedy pilots during my time at FOX and clicked with all four quadrants -- young (18-34) and old (35-49) and women and men -- was marketed well (remember "adorkable") and got off to a strong start.
Although I loved the pilot, I felt the wheels came off the bus pretty quickly in terms of both story- telling and character development. I voiced my concerns, but hey, I was just the scheduler. Ratings started to tail off by the end of the first season, and then we made the mistake of pairing it up the next season with "The Mindy Project," which was a single-quadrant (young women) show and not even that strong with that segment. Everything is relative.
"New Girl" had a solid run but never went to the next level and (as is true of many other successes) never helped to launch another "hit" for the network. Anyway, I guess I'm surprised FOX sort of threw away the final episodes rather than maybe giving it a better sendoff and trying to use it to get some sampling for a new show. Instead it's just sitting at the end of an evening. It deserved a bit more despite its flaws.
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Questions and comments can go to either masked.scheduler@gmail.com or @maskedscheduler on the Twitter.

Broadcast primetime live + same-day ratings for Wednesday, April 11, 2018

The numbers for Wednesday:

Time Show Adults 18-49 rating/share
Viewers (millions)
8 p.m. Empire (FOX) 1.8/8 5.80
Survivor (CBS) 1.5/7 7.92
The Goldbergs (ABC) 1.2/5 5.20
The Blacklist (NBC) 0.8/4 5.10
Harry Potter: A History of Magic (The CW) (8-9:30 p.m.) – S 0.3/1 1.31
8:30 p.m. Alex, Inc. (ABC) 0.9/4 3.56
9 p.m. Modern Family (ABC) 1.4/6 4.92
Star (FOX) 1.3/5 4.29
Law & Order: SVU (NBC) 1.1/4 5.40
SEAL Team (CBS) 1.0/4 6.29
9:30 p.m. American Housewife (ABC) 1.1/4 3.96
Masters of Illusion (The CW) – R 0.2/1 1.06
10 p.m. Chicago PD (NBC) 1.1/4 5.84
Criminal Minds (CBS) 0.9/4 5.15
Designated Survivor (ABC) 0.6/3 3.36

 

“Empire” and “Star” both held steady in Wednesday’s ratings, and they led FOX to a win among adults 18-49 for the night.

“Empire” led the night with a 1.8 rating in adults 18-49, even with last week’s final number (it was at 1.7 in the fast nationals). “Star” scored a 1.3.

Several other shows fell. “Survivor’s” 1.5 for CBS is down 0.1 from last week’s early ratings (it adjusted up in the finals), and “Criminal Minds” (0.9) dipped a tenth as well. “SEAL Team,” however, improved a tenth to 1.0.

NBC’s “The Blacklist” (0.8, -0.1), “Law & Order: SVU” (1.1, -0.3) and “Chicago PD” (1.1, -0.2) all fell from their last episodes.

ABC’s “Modern Family” (1.4) and “American Housewife” (1.1) were off a tenth vs. last week, and “The Goldbergs” (1.2) slipped two tenths from last week’s finals (it was at 1.3 in the fast nationals). “Alex, Inc.” and “Designated Survivor” were even.

The CW got a 0.3 from its special “Harry Potter: A History of Magic.”

Network averages:

FOX CBS NBC ABC CW
Adults 18-49 rating/share 1.6/6 1.1/4 1.0/4 1.0/4 0.3/1
Total Viewers (millions) 5.04 6.45 5.45 4.06 1.25

 

Late-night metered market ratings (adults 18-49, households):

11:35 p.m.

“The Late Show with Stephen Colbert”: 0.5/3, 2.6/7

“The Tonight Show Starring Jimmy Fallon”: 0.5/3, 1.7/5

“Jimmy Kimmel Live”: 0.5/3, 1.6/4

12:35 a.m.

“The Late Late Show with James Corden”: 0.3/2, 1.2/4

“Late Night with Seth Meyers”: 0.3/2, 1.o/4

“Nightline”: 0.3/2, 1.0/3

Definitions:

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Fast Affiliate Ratings: These first national ratings are available at approximately 11 a.m. ET the day after telecast. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. 
Share (of Audience): 
The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. 
Time Shifted Viewing:
 Program ratings for national sources are produced in three streams of data – Live, Live +Same-Day and Live +7 Day. Time-shifted figures account for incremental viewing that takes place with DVRs. Live+SD includes viewing during the same broadcast day as the original telecast, with a cut-off of 3 a.m. local time when meters transmit daily viewing to Nielsen for processing. Live +7 ratings include  viewing that takes place during the 7 days following a telecast.

Source: The Nielsen Company.

Posted by:Rick Porter

Rick Porter has been covering TV since the days when networks sent screeners on VHS, one of which was a teaser for the first season of "American Idol." He's left-handed, makes a very solid grilled cheese and has been editor of TV by the Numbers since October 2015. He lives in Austin.

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