Masked Scheduler's Ratings Smackdown

Every network (aside from The CW) had at least one show over a 1 rating, so I guess that's a good thing. Please report anyone to me who claims that Hulu's "The Handmaid's Tale" to a bite out of network viewing last night.
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I'll return to scheduling and pilot week but it's time to look into the Masked Mailbox. This one is from BO:
"What do you think about the idea of networks scheduling new programming to binge watch, as opposed to the traditional weekly scheduling. It seems that we are getting accustomed to getting 10-13 episodes at one time and then watching them over a few days. What if networks scheduled more shows in a binge format? I think some of the more serialized shows would play well as an event spread 2-3 hours over the course of a week or two. Maybe if networks devoted a couple of nights per week to experiment."
When I'm asked something like this my first response is, do we really know how much binge watching occurs in the real world? Not the world of TV writers and critics on Twitter, but in everyday life. As a network executive I would want to look at the data and not make the assumption that if you drop 10-13 episodes they will be binged.
My own experience with binging is that there is a big difference between a 6-episode comedy like, say, "Catastrophe" (highly recommended) that can be watched in two to three hours and a 13-episode drama like "Orange Is the New Black" that I often consume over several weeks. It took me 13 weeks to watch the first season of "House of Cards."
There are so many other issues with encouraging binging on a broadcast network, and the networks do encourage viewers to catch up on their digital sites. I think Hulu is doing it right by releasing a few episodes at a time or dropping an episode a week.
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This is from PD: "Was wondering how you think the writers' strike will affect the soap operas and daytime talk shows."
I don't believe that the talk shows will be impacted. Regarding the soaps, they are generally several weeks ahead so I assume that they can stay on for a few weeks beyond the start of a strike. I honestly can't remember what happened to the soaps during the last strike since I was at FOX and that was not an issue for us. [Ed. note: Daytime soaps hired non-union writers to keep production going.]
Keep those cards and letters coming in: masked.scheduler@gmail.com is one way, and on Twitter it's @maskedscheduler.
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Yesterday’s viewing
- "NXT" (WWE Network)
- "The Americans" (episode 9, FX screener) One of my favorite characters returns.
- "Total Divas" (E!, L+SD)
- "Empire" (FOX, L+SD)
- "The Goldbergs" (ABC, L+SD)
Gonna try to check out "The Handmaid's Tale" today.

Broadcast primetime live + same-day ratings for Wednesday, April 26, 2017

The numbers for Wednesday:

Time Show Adults 18-49 Rating/Share Viewers (millions)
8 p.m. Survivor (CBS) 1.7/7 8.39
The Goldbergs (ABC) 1.4/5 5.24
Blindspot (NBC) 0.9/3 4.46
Shots Fired (FOX) 0.8/3 3.32
Arrow (The CW) 0.5/2 1.51
8:30 p.m. Speechless (ABC) 1.2/5 4.48
9 p.m. Empire (FOX) 2.1/8 6.21
Criminal Minds (CBS) 1.3/5 6.80
Black-ish (ABC) 1.2/5 4.37
Law & Order: SVU (NBC) 1.1/4 5.28
The 100 (The CW) 0.3/1 0.92
9:30 p.m. Black-ish (ABC) 1.2/5 4.20
10 p.m. Chicago PD (NBC) 1.2/4 6.24
Designated Survivor (ABC) 1.1/4 5.10
Criminal Minds: Beyond Borders (CBS) 0.8/3 4.59

 

ABC’s comedies hit season lows Wednesday night. “The Goldbergs” (1.4 rating among adults 18-49), “Speechless” (1.2) and “Black-ish” (1.2 for back-to-back episodes) were all a tenth of a point below their previous lows. On the bright side for the network, “Designated Survivor” was up a tenth vs. last week at 1.1.

“Empire” also hit a low at 2.1, a tenth below its previous low mark for FOX. “Shots Fired” held steady at 0.8.

“Survivor,” “Criminal Minds” and “Criminal Minds: Beyond Borders” were all even with their last episodes on CBS. “Blindspot” was also steady at NBC with a 0.9, but “Law & Order: SVU” (1.1) and “Chicago PD” (1.2) each slipped a tenth.

“Arrow” and “The 100” matched their last outings as well.

Network averages:

FOX CBS ABC NBC CW
Adults 18-49 rating/share 1.4/5 1.2/5 1.2/5 1.1/4 0.4/2
Total Viewers (millions) 4.77 6.60 4.75 5.33 1.21

 

Late night metered-market ratings (adults 18-49, households):

11:35 p.m.

“The Tonight Show Starring Jimmy Fallon”: 0.7/4, 2.3/6

“The Late Show with Stephen Colbert”: 0.5/3, 2.3/6

“Jimmy Kimmel Live” – R: 0.4/2, 1.5/4

12:35 a.m.

“Late Night with Seth Meyers”: 0.4/3, 1.2/4

“The Late Late Show with James Corden”: 0.3/2, 1.0/4

“Nightline”: 0.3/2, 1.0/3

Definitions:

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Fast Affiliate Ratings: These first national ratings are available at approximately 11 a.m. ET the day after telecast. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. 
Share (of Audience): 
The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. 
Time Shifted Viewing:
 Program ratings for national sources are produced in three streams of data – Live, Live +Same-Day and Live +7 Day. Time-shifted figures account for incremental viewing that takes place with DVRs. Live+SD includes viewing during the same broadcast day as the original telecast, with a cut-off of 3 a.m. local time when meters transmit daily viewing to Nielsen for processing. Live +7 ratings include  viewing that takes place during the 7 days following a telecast.

Source: The Nielsen Company.

Posted by:Rick Porter

Rick Porter has been covering TV since the days when networks sent screeners on VHS, one of which was a teaser for the first season of "American Idol." He's left-handed, makes a very solid grilled cheese and has been editor of TV by the Numbers since October 2015. He lives in Austin.

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