Masked Scheduler's Ratings Smackdown

I have two words for you: Katherine Heigl. That is all.
In case you haven’t noticed, we are in a time-travel epidemic. NBC has “Timeless,” ABC is about to premiere “Time After Time”, The CW has run off “Frequency” and still has “Legends of Tomorrow,” and FOX has “Making History” on the runway. I’m sure that there are others.
Most time-travel shows don’t succeed. I think there are two reasons. First you are targeting a narrow audience of sci-fi fantasy viewers. Most viewers shy away from this genre. Second, fans of the genre insist that the show lay out the “rules” of time travel and stick to them. If they don’t these viewers bail rather quickly.
When I was watching the 2016 pilots in preparation for the annual MASKYS I felt that the best time travel pilot that I saw was “This Is Us.” l didn’t elaborate since I had no intention of spoiling the conceit of the show. To be honest I have not stayed with the show since I felt the pilot was overly manipulative (for me) and I was intrigued more by the conceit than the characters.
I bring this up as a way of saying that the best use of time travel in television is when aspects of the past inform the future. “This Is Us” did it; “Sisters,” one of my favorite NBC shows, also used this conceit. “Lost” figured it out, as did “Sleepy Hollow” until it went off the rails.
On Monday night “Jane the Virgin,” which can do no wrong in my book, pulled off a creative and compelling way to travel through time. I won’t go into what happened so as not to spoil anything for you other than to say that time is an intriguing concept that can elevate a show. Time travel? Not so much.
Last night’s schedule:
– “NXT” (WWE Network streaming) One day I will tell you why I watch it.
– “The Goldbergs” (ABC L+SD)
– “Suits” (USA L+SD) This show is so stupid but we keep watching.
– “Lethal Weapon” (FOX L+SD) On the other hand, this show keeps getting better and better. They need to eliminate one character.
– “Modern Family” (ABC L+SD)
Twitter: @maskedscheduler — by the way I had a Tweet go viral last night with almost 200K impressions.
Questions? masked.scheduler@gmail.com

Broadcast primetime live + same-day ratings for Wednesday, Feb. 15, 2017

The numbers for Wednesday feature a fairly weak premiere for a CBS drama and fairly consistent ratings at the other networks:

Time Show Adults 18-49 Rating/Share Viewers (millions)
8 p.m. The Goldbergs (ABC) 1.8/7 6.46
Lethal Weapon (FOX) 1.4/5 6.31
Hunted (CBS) 1.2/4 5.37
Blindspot (NBC) 0.9/3 4.31
Arrow (The CW) 0.6/2 1.67
8:30 p.m. Speechless (ABC) 1.5/5 5.56
9 p.m. Modern Family (ABC) 2.0/7 6.85
Law & Order: SVU (NBC) 1.5/5 6.17
Criminal Minds (CBS) 1.3/5 7.32
Star (FOX) 1.2/4 4.14
The 100 (The CW) 0.4/1 1.07
9:30 p.m. Black-ish (ABC) 1.5/5 5.33
10 p.m. Chicago PD (NBC) 1.3/5 6.54
Match Game (ABC) 0.9/3 3.49
Doubt (CBS) – P 0.8/3 5.29

 

CBS’ new drama “Doubt” had an unconvincing premiere Wednesday night, managing only a 0.8 rating in adults 18-49. That’s below the average for “Code Black” in the time period earlier in the season. “Criminal Minds” (1.3) improved a tenth on last week, and “Hunted” was even at 1.2.

ABC led the night in the 18-49 demographic, although it was off slightly from last week. “The Goldbergs” (1.8) and “Black-ish” (1.5) are currently even with last week, but “Modern Family” (2.0, -0.2), “Speechless” (1.5, -0.1) and “Match Game” (0.9, -0.1) all came down a bit.

“Lethal Weapon” ticked up to a 1.4 for FOX, but “Star” declined a tenth of a point to 1.2. “The 100” (0.4) and “Arrow” (0.6) both equaled their numbers from last week on The CW. “Law & Order: SVU” fell a tenth to 1.5 for NBC, but “Blindspot” and “Chicago PD” held steady with last week.

Network averages:

ABC FOX NBC CBS CW
Adults 18-49 rating/share 1.4/5 1.3/5 1.2/5 1.1/4 0.5/2
Total Viewers (millions) 5.20 5.23 5.67 5.99 1.37

 

Late night metered-market ratings (adults 18-49, households):

11:35 p.m.

“The Late Show with Stephen Colbert”: 0.6/3, 2.3/6

“The Tonight Show Starring Jimmy Fallon”: 0.6/3, 2.1/6

“Jimmy Kimmel Live”: 0.5/3, 1.8/5

12:35 a.m.

“Late Night with Seth Meyers”: 0.4/3, 1.2/4

“The Late Late Show with James Corden”: 0.3/2, 1.0/4

“Nightline”: 0.3/2, 1.2/4

Definitions:

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Fast Affiliate Ratings: These first national ratings are available at approximately 11 a.m. ET the day after telecast. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. 
Share (of Audience): 
The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. 
Time Shifted Viewing:
 Program ratings for national sources are produced in three streams of data – Live, Live +Same-Day and Live +7 Day. Time-shifted figures account for incremental viewing that takes place with DVRs. Live+SD includes viewing during the same broadcast day as the original telecast, with a cut-off of 3 a.m. local time when meters transmit daily viewing to Nielsen for processing. Live +7 ratings include  viewing that takes place during the 7 days following a telecast.

Source: The Nielsen Company.

Posted by:Rick Porter

Rick Porter has been covering TV since the days when networks sent screeners on VHS, one of which was a teaser for the first season of "American Idol." He's left-handed, makes a very solid grilled cheese and has been editor of TV by the Numbers since October 2015. He lives in Austin.

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