Masked Scheduler's Ratings Smackdown

Even in this age of untethered viewing there's still something to be said about building nights. TGIT, MSTV, TGIF, and Animation Domination … the whole is greater than the sum of the parts.
As pilot season, scheduling and preparation for the upfront get underway, it was encouraging to hear Steve Burke of Comcast say that NBC was developing fewer pilots given the success of "The Voice" and the Dick Wolf "Chicago" shows, of which there are four and counting. In addition, NBC has "This Is Us" with a two-year commitment and, of course, "Dateline" can plug a hole.
I applaud this especially when you look at several of these midseason failures that were often picked up because of over-development. This is an ongoing tension in the network world and is now compounded by the growth of digital streaming services that are no longer constrained by the 15- or 22-hour world of network television.
More on all this as we get deeper into the pilot season.
Yesterday’s schedule:
- "Smackdown Live" (USA, L+1)
- "NXT" (WWE Network) This used to be must-see for me but they are in a bit of a creative slump as much of their top talent has moved up to the main WWE roster.
- "24: Legacy" (FOX, L+2)
- "Billions" (Showtime, L+3)
- "Fresh Off the Boat" (ABC, L+1)
- "The Goldbergs" (ABC, L+SD) Nothing better than to end the night with some ABC family comedies, and these two are having outstanding seasons.
On Twitter it’s @maskedscheduler
Ask me something at masked.scheduler@gmail.com

Broadcast primetime live + same-day ratings for Wednesday, March 1, 2017

The numbers for Wednesday have NBC at the top thanks to a full night of Chicago shows:

Time Show Adults 18-49 Rating/Share Viewers (millions)
8 p.m. Chicago Fire (NBC) 1.7/7 9.06
The Goldbergs (ABC) 1.7/7 6.12
Hunted (CBS) – F 1.2/5 4.84
Lethal Weapon (FOX) – R 0.7/3 3.33
Arrow (The CW) 0.6/2 1.60
8:30 p.m. Modern Family (ABC) 2.0/7 6.37
9 p.m. Chicago PD (NBC) 1.9/7 9.60
Criminal Minds (CBS) 1.2/5 6.46
Star (FOX) 1.1/4 3.37
When We Rise (ABC) (9-11 p.m.) 0.6/2 2.05
The 100 (The CW) 0.4/1 1.02
10 p.m. Chicago Justice (NBC) – P 1.7/7 8.73
Bull (CBS) – R 0.7/3 4.08

 

A full night in Chicago was good for NBC, which led every hour of primetime Wednesday. “Chicago Justice” had a pretty strong premiere with a 1.7 among adults 18-49 and 8.73 million viewers.

“Chicago Fire” (1.7) improved a tenth of a point on its last episode, and “Chicago PD” had its best 18-49 rating in more than a year with a 1.9 and its biggest total audience ever, 9.6 million.

Elsewhere, the finale of “Hunted” earned a 1.2 for CBS, in line with recent airings. “Criminal Minds” (1.2) was down a tenth from last week. “Star” also dipped a tenth to 1.1 on FOX.

“The Goldbergs” (1.7) and “Modern Family” (2.0) were on par with last week for ABC, but part 2 of “When We Rise” (0.6) dipped 0.1. “Arrow” (0.6) ticked up from last week’s series low, and “The 100” was steady at 0.4.

Network averages:

NBC CBS ABC FOX CW
Adults 18-49 rating/share 1.8/7 1.0/4 1.0/4 0.9/3 0.5/2
Total Viewers (millions) 9.13 5.13 3.44 3.35 1.31

 

Late night metered-market ratings (adults 18-49, households):

11:35 p.m.

“The Tonight Show Starring Jimmy Fallon”: 0.7/4, 2.4/7

“The Late Show with Stephen Colbert”: 0.5/3, 2.3/6

“Jimmy Kimmel Live”: 0.5/3, 1.6/4

12:35 a.m.

“Late Night with Seth Meyers”: 0.4/3, 1.3/5

“Nightline”: 0.3/2, 1.1/4

“The Late Late Show with James Corden”: 0.2/2, 1.0/4

Note: An earlier version of this post incorrectly stated “Chicago Justice’s” premiere rating was second-best for a new drama on NBC this season. It’s third, behind “This Is Us” and “Timeless.”

Definitions:

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Fast Affiliate Ratings: These first national ratings are available at approximately 11 a.m. ET the day after telecast. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. 
Share (of Audience): 
The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. 
Time Shifted Viewing:
 Program ratings for national sources are produced in three streams of data – Live, Live +Same-Day and Live +7 Day. Time-shifted figures account for incremental viewing that takes place with DVRs. Live+SD includes viewing during the same broadcast day as the original telecast, with a cut-off of 3 a.m. local time when meters transmit daily viewing to Nielsen for processing. Live +7 ratings include  viewing that takes place during the 7 days following a telecast.

Source: The Nielsen Company.

Posted by:Rick Porter

Rick Porter has been covering TV since the days when networks sent screeners on VHS, one of which was a teaser for the first season of "American Idol." He's left-handed, makes a very solid grilled cheese and has been editor of TV by the Numbers since October 2015. He lives in Austin.

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