Masked Scheduler's Ratings Smackdown

Looks like the CMA ratings were driven in part by interest in seeing how the country music world would handle acknowledging the tragic events in Las Vegas. Props to them.
Some Masked Mail. This is from VP, and my pal Rick Porter at TVBTN asked me to respond to this question about syndication:
"Just curious. I'm a fan of 'Mom' (which as many of us recall barely survived its initial season), and I'm eager to see whether its newly found syndicated status -- local stations, TV Land, FXX, Hulu -- will pay off in Season 5."
Well, the simple answer is it can't hurt. The series, which continues to air original episodes on CBS, does get the benefit of the ad exposure on the other platforms and can also recruit new audiences who may segue over to the network.
Back in the day, when the network had exclusivity to a show (generally for the first four seasons), moving the series to syndication was more of an event and an opportunity to recruit new viewers than it is today, where series immediately head over to streaming platforms after its first season.
***
EP asks a variation on a question that comes up quite often:
"Much is said about delayed viewing. How does that help a show when in most cases delayed viewing means they are skipping the commercials? How could delayed viewing be good for any show dependent upon ad revenue?"
Of course, networks would prefer that television be watched live, but the reality is that's becoming less and less the case. Ads are sold based on viewing of the commercials embedded in the show over the first three to seven days, depending on the buy. Also, VOD viewing usually does not allow ad skipping over the first seven days, so any delayed viewing there will result in seeing the ads.
Not everyone skips through the commercials when viewing on delay. Finally, watching shows on delay is a way to recruit and sustain audiences that would not hang around without these options.
We're not going to put the genie back in the bottle, and ad revenue is not the only way to monetize a show.
***
Keep those cards and letters coming in to masked.scheduler@gmail.com, and I can be Twittered @maskedscheduler.

Broadcast primetime live + same-day ratings for Wednesday, Nov. 8, 2017

The numbers for Wednesday:

Time Show Adults 18-49 rating/share
Viewers (millions)
8 p.m. 51st Annual CMA Awards (ABC) (8-11 p.m.) – S 3.2/12 14.29
Empire (FOX) 1.8/7 5.41
Survivor (CBS) 1.6/6 7.73
The Blacklist (NBC) 0.9/3 4.99
Riverdale (The CW) 0.5/2 1.49
9 p.m. Star (FOX) 1.2/4 3.79
Law & Order: SVU (NBC) 1.1/4 4.89
SEAL Team (CBS) 0.9/3 6.17
Dynasty (The CW) 0.2/1 0.72
10 p.m. Criminal Minds (CBS) 0.9/3 5.47
Chicago PD (NBC) 0.9/3 5.14

 

Ratings for the CMA Awards improved on last year’s show, giving ABC a ratings win Wednesday night.

The awards drew a 3.3 rating in adults 18-49 and 14.29 million viewers, up from 2.9 and 12.5 million in 2016 (when they aired opposite Game 7 of the World Series). The 2015 ceremony drew a 3.8 in the 18-49 demographic, but this year’s had the biggest total audience since 2014.

FOX took second for the night in adults 18-49 as “Empire” (1.8) was even with its last episode on Oct. 18. “Star” was off a tenth of a point at 1.2.

“Survivor” (1.6) was even with last week, and “The Blacklist” (0.9) rose a tenth of a point, but the rest of CBS’ and NBC’s shows were down vs. their last originals. “SEAL Team” and “Criminal Minds” (both 0.9) were down a tenth apiece for CBS. “Law & Order: SVU” (1.1) also fell by a tenth, and “Chicago PD” (0.9) came down two tenths.

“Riverdale” was also down a tenth on The CW, coming in at 0.5. “Dynasty” was flat at 0.2.

Network averages:

ABC FOX CBS NBC CW
Adults 18-49 rating/share 3.2/12 1.5/5 1.1/4 0.9/3 0.4/2
Total Viewers (millions) 14.29 4.60 6.46 5.01 1.11

 

Late-night metered market ratings (adults 18-49, households):

11:35 p.m.

“Jimmy Kimmel Live”: 0.6/4, 2.3/6

“The Late Show with Stephen Colbert”: 0.4/3, 2.5/7

“The Tonight Show Starring Jimmy Fallon” – R: 0.4/3, 1.6/4

12:35 a.m.

“Nightline”: 0.4/3, 1.4/5

“Late Night with Seth Meyers”: 0.3/3, 1.2/4

“The Late Late Show with James Corden”: 0.2/2, 1.2/4

Note: An earlier version of this post misstated the adults 18-49 rating for the CMA Awards. It was 3.2 rather than 3.3.

Definitions:

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Fast Affiliate Ratings: These first national ratings are available at approximately 11 a.m. ET the day after telecast. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. 
Share (of Audience): 
The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. 
Time Shifted Viewing:
 Program ratings for national sources are produced in three streams of data – Live, Live +Same-Day and Live +7 Day. Time-shifted figures account for incremental viewing that takes place with DVRs. Live+SD includes viewing during the same broadcast day as the original telecast, with a cut-off of 3 a.m. local time when meters transmit daily viewing to Nielsen for processing. Live +7 ratings include  viewing that takes place during the 7 days following a telecast.

Source: The Nielsen Company.

Posted by:Rick Porter

Rick Porter has been covering TV since the days when networks sent screeners on VHS, one of which was a teaser for the first season of "American Idol." He's left-handed, makes a very solid grilled cheese and has been editor of TV by the Numbers since October 2015. He lives in Austin.

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