February 12, 2009

Fringe Ratings Report: ABC Daytime Programming

Week of February 2, 2009

ABC Daytime Remains the No. 1 Network for the Third Consecutive Week

in Women 18-49 and Also Scores Top Rank in Women 18-34

“General Hospital” and “The View” Tie for Daytime’s Top Post in Women 18-34

For the Fourth Week Running, “The View” is Daytime’s No. 3 Program

in Total Viewers and Ranks a Strong Second in Women 18-49

“The View” Hits a Near Three-Month High in Women 18-49,

as “General Hospital” Amasses its Largest Audience in 5 Months

ABC Positions All Shows Among Daytime’s Top Five in Women 18-49,

and Delivers 3 of the Top 5 in Women 18-34

ABC Daytime

  • This week, ABC remains No.1 for the third straight week, ranking No. 1 in Daytime in Women 18-49 (1.4 rating/918,000 – tied on rating) and tying for No. 1 in Women 18-34 (1.0 rating/342,000).
  • In Women 18-34, “General Hospital” (1.2 rating/396,000) and “The View” (1.2 rating/392,000) finished tied for No. 1 in the key young demo.
  • For the fourth week running, “The View” was Daytime’s No. 3 program in Total Viewers (4.42 million), and was the second-most-watched in Women 18-49 (1.08 million).
  • In Women 18-49, this week stood as “The View’s” most-watched week in nearly 3 months (1.08 million, since week of 11/24/08), while “General Hospital” matched last week’s best-in-5-months delivery in Women 18-49 (1.03 million, since week of 9/8/08).
  • All ABC shows placed among Daytime’s Top 5 in Women 18-49: “The View” (No. 2T – 1.6 rating/1.08 million), “General Hospital” (No. 2T – 1.6 rating/1.03 million), “All My Children” (No. 5T – 1.2 rating/788,000) and “One Life to Live” (No. 5T – 1.2 rating/779,000).
  • ABC aired 3 of the week’s Top 5 programs in Daytime in Women 18-34 with “General Hospital” (No. 1T – 1.2 rating/396,000), “The View” (No. 1T – 1.2 rating/392,000) and “All My Children” (No. 5T – 0.9 rating/305,000).

Following are the Daytime Lineup averages, plus Top 5 Programs Ranks – Week of February 2, 2009:

Daytime Rank:        Total Viewers Women 18-49 (Rtg/000s)

No. 1 CBS    3.76 million        No. 1 NBC    1.4/927,000

No. 2 ABC    3.08 million No. 1 ABC    1.4/918,000

No. 3 NBC    2.98 million        No. 3 CBS    1.2/820,000

Top 5 Daytime Programs in Women 18-49 (rank based on rating)

Program Net Rtg/000s

The Young & the Restless   CBS             1.8/1.20 million

The View                   ABC             1.6/1.08 million

General Hospital ABC             1.6/1.03 million

Days of Our Lives          NBC             1.4/927,000

The Bold and the Beautiful CBS             1.2/827,000

All My Children          ABC             1.2/788,000

One Life to Live                ABC             1.2/779,000

Source: NTI, Live + Same Day:  Week of 2/2/09. All ranks based on rating unless otherwise noted All percent changes based on 000s).

Posted by:TV By The Numbers

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