via ABC press release:

Fringe Ratings Report: ABC Daytime Programming

Week of January 19, 2009

ABC is Daytime’s No. 1 Network in Women 18-49

The Week “General Hospital’s Bio Toxin Crisis unfolded,

the Drama Hits a 5-Month High in Women 18-49

For the Third Straight Week, “The View” Ranks as Daytime’s Third-Most-Watched Program in Total Viewers, Placing a Competitive No. 2 in Women 18-49

ABC Daytime

  • ABC ranked as Daytime’s No. 1 network in Women 18-49 (1.4 rating/895,000 – tied on rating).
  • “General Hospital” stood as Daytime’s No. 2 program in Women 18-49 (1.5 rating/1.02 million tied in rating with “The View”), hitting 5-month high levels in the key demo (since week of 9/29/08).
  • For the third straight week, “The View” ranked as Daytime’s third-most-watched program in Total Viewers (4.6 million), and places a competitive No. 2 in Women 18-49 (1.5 rating/993,000 – tied in rating with “General Hospital”).

Following are the Daytime Lineup averages, plus Top 5 Programs Ranks – Week of January 19, 2009:

Daytime Rank:        Total Viewers Women 18-49 (Rtg/000s)

No. 1 CBS    3.69 million        No. 1 NBC    1.4/908,000

No. 2 ABC    3.10 million No. 1 ABC    1.4/895,000

No. 3 NBC    2.99 million        No. 3 CBS    1.3/868,000

Top 5 Daytime Programs in Women 18-49 (rank based on rating)

Program Net Rtg/000s

The Young & the Restless   CBS              1.9/1.25 million

General Hospital ABC              1.5/1.02 million

The View                   ABC              1.5/993,000

Days of Our Lives          NBC              1.4/908,000

The Bold and the Beautiful CBS              1.3/892,000

Price is Right 1/2         CBS              1.3/825,000

Source: NTI, Live + Same Day:  Week of 1/19/09. All ranks are based on rating unless otherwise noted All percent changes based on 000s.)

Posted by:TV By The Numbers

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