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via press release:

THE “CBS EVENING NEWS WITH SCOTT PELLEY” DELIVERS THE NETWORK’S LARGEST AUDIENCE IN THE TIME PERIOD SINCE 2006

 

THE “CBS EVENING NEWS WITH SCOTT PELLEY” POSTS THE LARGEST WEEKLY YEAR-TO-YEAR VIEWER GAIN AMONG THE THREE NETWORK EVENING NEWS BROADCASTS

 

            The CBS EVENING NEWS WITH SCOTT PELLEY delivered the Network’s largest audience (8.66m viewers) in the time period since the week ending Sept. 9, 2006, according to Nielsen live plus same day ratings for the week ending Jan. 9.

 

             The CBS EVENING NEWS WITH SCOTT PELLEY is up +8% year-to-year in viewers (8.66m from 8.05m). CBS posted the largest weekly year-to-year viewer gain (+610,000) compared to the same week last year among the three network evening news broadcasts.

 

            Season-to-date, the CBS EVENING NEWS WITH SCOTT PELLEY is up +2% in viewers (7.17m from 7.03m) and even in adults 25-54 (1.4/06) – the demographic most important to those who advertise in news – compared to last year.

 

            Steve Capus is the Executive Producer of the CBS EVENING NEWS WITH SCOTT PELLEY and Executive Editor of CBS News.

 

 

Posted by:Steve Baron

VP/Digital for TV station ownership group; Dad to young twins, runner, skier & spend a lot of times in airplanes.

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