added by Robert: Syfy’s Warehouse 13 returned to 2.96 million viewers and 1.354 million adults 18-49. That’s down from the series premiere last July that attracted 3.5 million viewers, but the adults 18-49 viewing last night was slightly higher than the 1.3 million for the series premiere. Especially considering that there was more promotion last year surrounding the Syfy rebranding, Syfy is likely quite pleased with the results.
via press release:
SYFY’S WAREHOUSE 13 ROARS INTO SECOND SEASON
SNAGS, BAGS AND TAGS NEARLY THREE MILLION TOTAL VIEWERS – MOST WATCHED SYFY TELECAST OF 2010
SOARS 13% IN ADULTS 18-49
New York, New York – July 7, 2010 – The Warehouse is open for business again! Picking up where it left off last year, Syfy’s Warehouse 13second season premiere Tuesday. July 6 at 9PM (ET/PT) became the channel’s most watched telecast of the year, snagging, bagging and tagging nearly three million (2.96) total viewers while leaping 13% in Adults 18-49 over the season one average.
During the telecast, Warehouse 13 delivered:
- 2.03 HH rating
- 2.961 million total viewers
- 1.576 million Adults 25-54
- 1.354 million Adults 18-49 – second-highest delivery in this demo for the series
- 820,000 Men 18-49 viewers, a series high in the demo.
Online at Syfy.com:
- The Warehouse 13 season two premiere was up +9% in page views, +26% in uniques, +27% in visits and +607% in video streams vs season one premiere.
- Warehouse 13 delivered 448K page views, 192K uniques, 185K visits and 152K video streams.
- The premiere of Warehouse 13 boosted Syfy.com traffic to its best day in page views since March 3 and the best since December 6, 2009 in uniques, visits and video streams.
In the July 6 premiere episode, Jaime Murray (Dexter) joined the cast in a recurring role as H.G. Wells — whom Pete (Eddie McClintock) and Myka (Joanne Kelly) discover was actually a woman. As Wells says, “My brother George was the writer. I supplied the ideas, the research, the stories. He supplied the mustache.”
H.G. Wells was way ahead of her time in 1890s England. In addition to her public duties, she was a Warehouse Agent apprenticed at Warehouse 12 in London. As the second season unfolds, Pete and Myka will discover how and why she was bronzed, why MacPherson (Roger Rees) de-bronzed her, and ultimately what Wells plans to do – and whose side she’s on.
Syfy’s Summer Premiere Week continues on Friday, July 9 with the fourth season return of Eureka at 9PM (ET/PT), followed by the premiere ofHaven at 10PM (ET/PT).
Warehouse 13 follows two Secret Service agents who find themselves abruptly transferred to a massive, top-secret storage facility in windswept South Dakota which houses every strange artifact, mysterious relic, fantastical object and preternatural souvenir ever collected by the U.S. government. The Warehouse’s caretaker Artie (Rubinek) charges Agents Pete Lattimer (McClintock) and Myka Bering (Kelly) with chasing down reports of supernatural and paranormal activity in search of new objects to cache at the Warehouse, as well as helping him to control the Warehouse itself. Allison Scagliotti plays Claudia, Artie’s apprentice.
Season two features special crossover episodes when Warehouse 13’s Allison Scagliotti visits the town of Eureka and Neil Grayston of Eurekavisits Warehouse 13. The programs will air on Warehouse 13 Tuesday, August 3, and on Eureka Friday, August 6.
Warehouse 13 season two guest stars include Lindsay Wagner (Bionic Woman), Jaime Murray (Dexter),Tia Carrere (Wayne’s World), Jewel Staite and Sean Maher (both from Firefly), Neil Graystone (Eureka), Rene Auberjonois (Star Trek: Deep Space Nine), Paula Garces (Defying Gravity), David Anders (Heroes, 24), Faran Tahir (Iron Man, Star Trek), Nolan Gerard Funk (Aliens in America), Philip Winchester (Crusoe) and as well as WWE Superstar Cody Rhodes (Friday Night SmackDown).
Warehouse 13 is produced for Syfy by Universal Cable Productions. Jack Kenny (The Book of Daniel) is Executive Producer and Showrunner.
Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (www.Syfy.com), and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in more than 96 million homes, Syfy is a network of NBC Universal, one of the world’s leading media and entertainment companies. (Syfy. Imagine greater.)