via press release:
Hulu and Toyota Partner to Kick-off Super Bowl Season with the
Launch of Toyota AdZone
Ultimate Advertising Experience Celebrates the Latest and Greatest Super Bowl Commercials
LOS ANGELES, CA (January 22, 2015) – Hulu today announced the launch of Toyota AdZone, an annual experience that brings the best in Super Bowl advertising to one place. Now in its fifth year, Toyota AdZone will host one of the most comprehensive libraries of Super Bowl ads past and present, and will allow fans to vote in real-time for their favorite game day commercial.
Toyota AdZone Direct Link: http://www.hulu.com/adzone/
Today marks the official launch of Toyota AdZone 2015 on Hulu, the definitive space to find all of the best Super Bowl commercials, past and present. This is a great resource when planning your coverage of year’s crop of commercials. And remember to check back daily to find news ads each day. It’s easy to embed the commercials from Toyota AdZone to share them with your readers!
Starting today, fans can head to Toyota AdZone on their laptops, PCs and mobile devices to watch leaked ads, teasers and commercials from Super Bowl XLIX before game day, as well as hundreds of memorable and historic ads from previous years. Toyota AdZone will continue to be updated with new ads daily leading up to game day, and will include curated categories of top commercials including:
- Leaked Ads
- The Funniest Game Day Ads of 2014
- Super Bowl XLIX Ads That Inspire
- Celebrity Sightings
- Best Super Bowl Ads of All Time
- Toyota: One Bold Choice Leads to Another
Toyota AdZone on Hulu will also put fans and viewers in control by providing the opportunity to watch, share and vote on their favorite ads on their laptops, tablets and mobile devices with the click of a button. After the Super Bowl, Hulu will announce the top ads as voted on by fans on Toyota AdZone.
“Hulu is thrilled to renew our partnership with Toyota to bring you the Toyota AdZone for the fifth year in a row. The Super Bowl is a great American tradition and we are excited to bring fans a comprehensive space to check out the most memorable Super Bowl commercials, past and present,” said Peter Naylor, Senior Vice President, Sales, Hulu.
The return of Toyota AdZone continues to make Hulu the premiere destination to catch all the best and newest Super Bowl ads. This marks the fifth annual year for Toyota AdZone, and Hulu’s continued efforts to celebrate the best in advertising on the biggest day for advertisers of the year.
“Toyota is excited to be the presenting sponsor of the Toyota Adzone for the fifth consecutive year,” said Dionne Colvin Lovely, national director of traditional and emerging media, Toyota Motor Sales, U.S.A. “Each year, the Hulu team has grown the experience for fans everywhere, and this year is no different. We can’t wait to see the reaction.”
Toyota’s own Super Bowl campaign this year focuses on the 2015 Camry, and is the next phase of its “One Bold Choice Leads to Another” marketing campaign for America’s top-selling car 13 years running. The campaign includes several pieces of exclusive content that will be released online leading up to the game, and will culminate in two 60-second television commercials that will air on the network broadcast on Sunday, February 1, one in pregame activities and the other the conclusion of the second quarter of the game.
Hulu is a premium streaming TV destination that seeks to captivate and connect viewers with the stories they love by creating amazing experiences that celebrate the best of entertainment and technology. As we pursue this mission, we strive to continue to redefine and reinvent the TV-viewing experience.
Toyota (NYSE:TM), the world’s top automaker and creator of the Prius, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands. Over the past 50 years, we’ve built more than 25 million cars and trucks in North America, where we operate 14 manufacturing plants and directly employ more than 40,000 people. Our 1,800 North American dealerships sold more than 2.5 million cars and trucks in 2013 – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today.
Toyota partners with philanthropic organizations across the country, with a focus on education, safety and the environment. As part of this commitment, we share the company’s extensive know-how garnered from building great cars and trucks to help community organizations and other nonprofits expand their ability to do good. For more information about Toyota, visit www.toyotanewsroom.com.