via press release:

NCAA March Madness on Demand Sees 22-Percent Increase in Total Visits across Multiple Platforms for the First Day of Round Two of the NCAA Division I Men’s Basketball Championship

MMOD delivers 7.6 million total visits across online and mobile app live products

Turner Sports, CBS Sports and the NCAA announced today that NCAA March Madness on Demand delivered a 22-percent increase in total visits across online and mobile apps for the first day of its second round coverage of the NCAA Division I Men’s Basketball Championship. In total, there were 7.6 million visits across platforms and there were 3.3 million total hours of live streaming video consumed across broadband and mobile apps.

In addition, and MMOD combined, delivered 4.1 million daily unique visitors onlineand 774,000 unique users on the mobile apps.

NCAA March Madness on Demand provides live streaming video of every game of the new 68-team tournament as they are broadcast for the first time this year nationally in their entirety on four networks: TBS, CBS, TNT and truTV.

On Thursday, the NCAA March Madness on Demand app which is free to users across all platforms, including on the iPad, iPhone and iPod Touch (over Wi-fi and 3G) quickly rose to the #1 spot in the App store. For 2011, the MMOD app offers new features for fans to view the games including improved live viewing with richer quality and larger format streams, a personalizable channel lineup feature, and live stats and social companion views.

2011 sources – Omniture (online traffic – uniques/streaming/duration), Conviva (mobile streaming/duration), Bango (mobile visits/uniques)

Posted by:TV By The Numbers

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