Out-of-home viewing has given ESPN/ABC’s 2010 FIFA World Cup coverage a 47 percent lift over its linear TV deliveries, and while the bars of Manhattan are overflowing with soccer enthusiasts, the majority of those bonus eyeballs are gravitating to the Internet.

According to ESPN Research+Analytics’ analysis of Knowledge Networks data, Internet platforms (including streams on ESPN3) have boosted the networks’ World Cup reach by 20 percent over vanilla TV numbers. Out-of-home TV accounts for a 15 percent lift, although those furtive barroom sessions are higher (18 percent) on the East Coast, where the matches air during business hours.

via MediaWeek

Posted by:TV By The Numbers

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