The Celebrity Apprentice was the top broadcast show on General Sentiment’s social TV chart, while Doctor Who was the top cable show for the weeks of December 22, 2014-January 4, 2015. Remember: a show’s social media popularity does not correlate to its renewal prospects and/or actual ratings.
2nd Screen Score is an indexed measure of overall engagement from across the social web. Primetime programming is defined as shows with start times between 8:00 PM and 10:55 PM EST Monday
– Saturday and 7:00 PM and 10:55 PM EST on Sunday. Data collected on broadcast and cable series and their new, debut episode as defined by Nielsen. Scheduling data for debut episode verification provided by FYI Television, Inc. Data collected on seven (7) major broadcast networks and 43 cable television networks.
About General Sentiment
General Sentiment turns new media analytics into clear and powerful insights. We monitor and interpret millions of online conversations across multiple platforms to develop industry specific solutions for everyday problems. Our technology is fueled by large-scale analytics that turns internet chaos into organized thought.